Inside Formula 1: Business. Lifestyle. Power.
FX in motorsports
Motorsport teams, irrespective of size or performance record, share one core objective: to win. Teams are built with this principle in mind, and expertise is fully focused on extracting the best on-track performance. Practically speaking, this can lead to decisions…
Three Ways To… improve qualifying.
I’m a diehard Formula 1 fan. Whatever changes are made to the sport, I’m going to tune in. I can complain about the spirit of the sport being destroyed as much as every other fan, but at the end of…
American adventures
Spending the last few years working in around the world of motorsports has led me to a number of special events, none more so than earlier this year, when through a watch client of mine Omologato invited me to the…
Q&A with Manish Pandey, producer of Amazon Prime’s Grand Prix Driver
Ahead of the launch of Amazon Prime documentary series Grand Prix Driver, a four-part series following McLaren Honda as they embark on the 2017 Formula 1 Season, Jon Wilde caught up with series producer Manish Pandey to discuss how the…
The three P’s of Formula 1: Points, Penalties and Prizes
The 2017 Italian Grand Prix served to highlight once again that current Formula 1 regulations around grid penalties for exceeding allocated allowances of power unit components over a season are not fit for purpose. With drivers, teams, and the media…
Formula Fuel
In a winter filled with news on wider tyres, increased aerodynamics, shock world champion retirement announcements and a raft of technical personnel changes, the Formula 1 world has not been short of news. One topic which perhaps hasn’t received the…
Technical Musical Chairs and how RBR are emerging as early favourites
Technical Musical Chairs: since the chequered flag dropped in Abu Dhabi bringing to a close one of the most predictable seasons in recent Formula 1 history, the world of the sport seems to be making every effort to make up…
Startup to Formula 1 partner in 130 days
The eagle-eyed among you will notice a new partner adorning the rear wing endplate of the Manor Racing team this weekend. In the latest of the teams Fast Companies Series, non-profit rideshare company Ride Austin will be supporting the team. Joe…
The Ferrari-Kaspersky combo
The technical partnership between Ferrari F1 and Kaspersky has been fundamental in establishing Kaspersky Lab as one of the most progressive though leaders in the field of cyber security in the automotive industry. I sat down with Chief Sales Officer…
Sweetening the deal
“When I joined Scuderia Toro Rosso back in 2006, we didn’t have an IT department. Now I would say it’s the most critical part of the team”, explained Franz Tost, Team Principal of STR at a recent media event. Success…
Monza Q&A: David Coulthard
After spending the day with the Sauber F1 team I’m collecting up my things and heading towards the paddock exit when I receive a message from a friend working on the Heineken F1 launch: “Hi Jon, are you still at…
My Fantasy F1 Team: Jon Wilde
Jon Wilde is a motorsport journalist with aspirations of finding a way into the business world of the Formula 1 elite. With more than 10 years of experience in strategic procurement and corporate strategy, Jon brings a business-minded philosophy to…
