Inside Formula 1: Business. Lifestyle. Power.
A Red Bull Snow Run
In a breathtaking fusion of motorsport and winter sports, Red Bull once again proved that Formula 1 action knows no limits. Just one week before the legendary Hahnenkamm alpine ski race in Kitzbühel, Austria, the brand delivered a spectacular snow…
The Strategy Behind… WOWing the world
Red Bull has a history of surprising us with spectacular events like throwing a person into the atmosphere or doing sky-high F1-car doughnuts in Dubai. Obviously, this is a big part of why so many people love the brand and…
My Race Day: Will Courtenay
Head of Race Strategy at Infiniti Red Bull Racing, Will Courtenay, shares his typical Formula 1 race day with us. 7:00am – I wake up, get straight out of bed and into the shower. We normally have breakfast at the…
One billion worth of media
Andreas Sigl, Global Director of Infiniti Formula 1, shares his insights about their friendship with Red Bull. Click here to subscribe to our print edition! The partnership Now at the end of our third season, it’s a very strong partnership delivering…
