Inside Formula 1: Business. Lifestyle. Power.
Riva Yacht: reinventing the contemporary style
On the 1st of May 2000, the Ferretti Group took over the Riva boatyard, which could thus go back to flying the Italian flag. Riva celebrated the turn of the millennium with the largest rally of period boats in history:…
CEO of Yas Marina Circuit: “Formula 1 is a human story in a hi-tech world”
It’s been a long time since we talked with Yas Marina Circuit’s Chief Executive Officer, Al Tareq Al Ameri. This time he opens up about the sport’s image and what changes might that bring to the fans and professionals. Has…
A curve rather than a sharp turn
A curve rather than a sharp turn: we’re honoured to have Mr Erwin Bamps, CEO of a tremendous yacht and boat building company Gulf Craft with us again to talk about what 2017 might bring to the exclusive and luxurious…
Formula Fuel
In a winter filled with news on wider tyres, increased aerodynamics, shock world champion retirement announcements and a raft of technical personnel changes, the Formula 1 world has not been short of news. One topic which perhaps hasn’t received the…
eSports: Driving new brand engagement opportunities
Tom Spencer, owner of Apex Racing PR, discusses the captivating industry of eSports. While eSports are still seen as an emerging trend, the industry generated in excess of $748 million (£515 million) in 2015 and is anticipated to be worth…
What can businesses learn from Formula 1 drivers?
Business insights from the world of sport are nothing new, but somewhere in the middle of an inspirational story it is useful to find key points which can actually make a difference. Mark Gallagher shares some of those points with the…
