Inside Formula 1: Business. Lifestyle. Power.
30. Enrique Lores
Age 60 Occupation CEO Company HP Country Spain Position Last Year New Enrique Lores, born in Madrid in 1965, is more than just a business executive — he’s a visionary leader who blends a passion for engineering with a deep…
Meet the five thrilling new sponsors accelerating into Formula 1
With the sport’s rising popularity, Formula 1 is the place to be. It is where all the big companies want to be present, and all sponsors want to be showcased. Several huge sponsorship deals have been signed recently. Paddock Magazine…
Scuderia Ferrari Unveils Exclusive Livery for the Miami Grand Prix
An exclusive livery for the SF-24 in Florida featuring colours from Ferrari’s past to celebrate the debut of new title partner HP. Ferrari looks forward to a memorable weekend in Miami, hosting several activities linked to the marque’s tradition and…
Scuderia Ferrari and HP announce a title sponsorship
Ferrari and HP Inc. have forged a momentous, multi-year title partnership, uniting two of the world’s most renowned companies. This collaboration signifies a shared dedication to propel sustainable innovation and expedite purposeful technology across the Scuderia Ferrari Formula 1 team,…
Renault DP World F1 Team extends partnership with HP
Renault DP World F1 Team and HP France are delighted to confirm the extension of their partnership. Click here to subscribe to our print edition! HP France will now become the Anglo-French outfit’s Official Supplier and Technical Partner. The initial…
Technology companies in Formula 1
Formula 1 has seen an influx of alcohol brands in recent years: McLaren, Force India and Williams have them as major sponsors, while FOM itself has recently inked deals with Heineken, Johnnie Walker and Chandon. And while alcohol sponsorship has…
