Inside Formula 1: Business. Lifestyle. Power.
Puma and the bull
Let’s take a closer look at how the relationship between Red Bull Racing and PUMA is developing in 2017. Click here to subscribe to our print edition! In 2015 Red Bull Racing signed a long-term deal with PUMA, one of the world’s leading…
Date with Destiny
Bernard Charles Ecclestone turned 86 in October. For more than 40 years he has been at the top of Formula 1; calling the shots, single-handedly negotiating some very difficult patches that would have no doubt defeated others decades younger and…
Spanish GP: A European benchmark track
It’s a pleasure to sit down for an exclusive interview with the General Manager of Circuit de Barcelona-Catalunya, Mr Joan Fontseré. The Catalonian track has held the Formula 1 Spanish Grand Prix since 1991. Nevertheless, and after more than two decades…
Formula 1 records of the 2016 season
The 67th Formula 1 season was marked once again by the duel of the two Mercedes drivers but the 21 races produced some very interesting records! Australian Grand Prix 50th pole position for Lewis Hamilton 160th win for a German…
Best Tweets from the Brazil and Abu Dhabi GPs
Formula 1 2016 season has crowned Nico Rosberg as the new World Champion. Abu Dhabi has been the perfect closer for a year that has left us a few memorable and nerve-racking moments. The social media life of Formula 1 teams has certainly…
How to save the Formula 1 show
Formula 1 is facing a fall of popularity. Since 2008, the motorsport category has lost around 200 million viewers. But not only that, attendance to the races has also dropped. Is there a way to save the show? Indeed, Sebastian…
My Race Day: Shaikh Salman, CEO of BIC
We’re thrilled to catch up with Shaikh Salman Bin Isa Al Khalifa, the CEO of Bahrain International Circuit. This time he shares how his typical Formula 1 race day looks like. As a race organiser, by the time you get to…
The Abu Dhabi angle
Mark has been responsible for setting up and operating several of the newer race tracks in the emerging markets. Previously Operations Director in Bahrain, Abu Dhabi and VP – Operations in India, Mark Hughes set up his own company, Mrk1…
Circuit Preview 2016 – Mexico
The Mexico race track is nearly at 2,300 meters altitude. Simon Cole – Cief Engineer Trackside: “25% of the air is missing when you go there. So engineering is really difficult.“ Apart from that the track is the second highest…
F1 Track Preview with N.Hülkenberg – GP of Mexico
Fast F1 Fiesta – One Mexico-Lap with Nico Hülkenberg The Force India driver is looking forward to the Latin American F1 party: “We’re at 2000 metres over sea level. That means slow downforce, the car is always very light on…
Startup to Formula 1 partner in 130 days
The eagle-eyed among you will notice a new partner adorning the rear wing endplate of the Manor Racing team this weekend. In the latest of the teams Fast Companies Series, non-profit rideshare company Ride Austin will be supporting the team. Joe…
F1 Track Preview with N.Hülkenberg – GP of USA
Hülkenberg’s US Preview: An amazing F1 flow “Fantastic design, great corner combinations, a lot of fun” – Nico Hülkenberg is ready for the US Grand Prix. After announcing his swith to the Renault F1 team, the German racer is focused…
