Inside Formula 1: Business. Lifestyle. Power.
McLaren Racing and Google extend their partnership
McLaren Racing and Google today announced the expansion of their partnership. Google will continue as the Official Primary Partner of the McLaren Formula 1 Team and an Official Partner of the NEOM McLaren Extreme E Team. Click here to subscribe to…
Google and McLaren Racing announce a multi-year partnership
McLaren Racing today announced a major multi-year partnership with Google, as a new Official Partner of the McLaren Formula 1 Team and the McLaren MX Extreme E Team from 2022. Click here to subscribe to our print edition! The partnership will…
My Fantasy F1 Team: Alex Hint
Alex Hint, author of the very creative book called “Will Google buy Formula 1”, gives the Paddock magazine his fantasy Formula 1 set. The driver: I would definitely choose Yuri Gagarin, the first human to travel into space. As an…
Will Google buy Formula 1?
Alex Hint, author of the very creative book called “Will Google Buy Formula 1”, gives us his insights on the social media side of the sport. The book is my take on how Formula 1 could save its popularity in…
