Inside Formula 1: Business. Lifestyle. Power.
My Race Day: Charlie Hooper
This time we experience what’s it like to be Charlie Hooper, Systems Engineer at Williams F1, on a regular Formula 1 race Sunday. Click here to subscribe to our print edition! 07:00 Wake up! 09:00 sees us arriving at the track.…
Liam Cunningham (Game of Thrones): “F1 is where my heart is”
The TV series Game of Thrones has attracted record numbers of viewers on HBO and attained an exceptionally broad and active international fan base. It has received widespread acclaim by critics, particularly for its acting, complex characters, story, scope and…
2015 Formula 1 Season Review
Like each year, we present our very own season review, hand-crafted by our Formula 1 hitlady Dessislava Jeleva. It’s a fresh team-by-team report of 2015, from the heights of Mercedes to pits of Manor, including all relevant shifts, tricks and twists in the travelling circus of…
2015 F1 Social Media Awards
By Marti Tucci | 2015 was filled with amazing highs and some terrible lows, but it did not disappoint overall… well, I suppose that depends on who you were cheering for. Social media proved once again to be the best place…
Renault to return in 2016 as an F1 team
Ending all speculation about its exit from Formula 1 and its doubted future, Renault has announced that it will return to Formula 1 as a team in 2016. The French manufacturer was in talks with Lotus F1 Team and was…
Jo Ramirez: “Invest in the talents from the Americas”
By Rosa Elena Torres | We sit down for a chat with Jo Ramirez, a respected author and ex-employee of several sports car racing teams. From 1984 to 2001 he was coordinator of the McLaren Formula 1 team, and he finally…
D(r)iving into the abyss
As we are over the end of the Formula 1 season, some parts of Formula 1 are looking to wind down, but not the commercial teams. Whether they are in-house for a team or an agency brokering deals for brands and…
Abu Dhabi race check-up: What went down
Nico Rosberg won the 2015 Formula 1 Abu Dhabi race with an 8.2-second lead over his teammate Lewis Hamilton. This was Rosberg’s 14th career win, 6th win of the season, and third in a row, making it the first hat-trick…
Securing a sponsorship deal: Finding out what’s important
Annually for the past three years, the British Racing Drivers Club (BRDC) has invited me to deliver a training course on the topic of sponsorship acquisition. The audience has mainly included drivers from the Club’s Superstar and Rising Star programmes,…
A Mexican standoff
The final stretch of the 2015 Formula 1 season is here and the two Red Bull teams are still without a confirmed engine supplier. Predicting how this debacle would end is difficult, but we can at least analyse the actions…
Kicking and screaming
By George Woods Baker | Fans drive the numbers and never before has fan engagement been more critical to the life blood of Formula 1, a legacy sport playing catch-up in the fast-moving digital age we live in. Formula 1’s principal…
