Inside Formula 1: Business. Lifestyle. Power.
The changing role of the Team Principal
Mark is the Team Principal of the Techeetah Formula E team and founder of StreetDrone, not to mention all the years he has worked in Formula 1 with McLaren and Arrows. So today Mark Preston discusses how the role of…
The hospitality of Formula E
We meet Charlene Nyantekyi, Head of Hospitality Sales and Operations at Formula E, to talk about what’s new in the hospitality sector of electric high-end racing. Click here to subscribe to our print edition! How is the hospitality sector of Formula…
Allan McNish: “What is Formula 1?”
Opportunities to interview respected and revered racing drivers are not that often, especially when their schedules are always packed with too many commitments. However, I just had the chance to interview Allan McNish on topics close to him and I…
Autonomy is EV’s killer app
Mark was part of Formula 1 for many years before moving to a Team Principal’s position at a Formula E team and creating the Preston EV StreetDrone. Today Mark Preston predicts that the application of autonomous technologies will unlock greater…
Pininfarina: Looking forward
We sit down with Federico Viganò, General Manager at Pininfarina Shanghai, to speak of the famous company’s bonds with Formula E, Formula 1, designing racing cars and working in new markets. How would you describe your company’s current relationships within…
The open formula of Formula E
Any new business venture takes time to grow to any reasonable size. “Overnight success” is rarely overnight, it’s often the work of many years under the radar before a series of sudden incidents prompt rapid awareness growth and widespread recognition.…
Moving On Up: Lucas di Grassi
Paddock magazine is joined today by Lucas di Grassi, a Brazilian professional racing driver who currently competes for Audi Sport Team Joest in the FIA World Endurance Championship, and for Audi Sport ABT in Formula E. Full name: Lucas di…
Cars and corks: the Mumm story
By Bunmi Ade | On the 3rd of July 2016, Swiss driver Sebastian Buemi was crowned champion of the second season of all-electric FIA Formula E championship and he celebrated on the podium with his team and the official champagne…
A sponsor’s perspective
President and CEO of Argo Group International Holdings, Mark E. Watson III, who recently entered in a partnership with Aguri Formula E Team, writes for the Paddock magazine about the company’s decision. What would it take for Mark to consider…
Disconnected. Outpaced. Forfeited.
Why Formula 1‘s slow take on social media is one too many chicanes on track to the sport’s successful future. Click here to subscribe to our print edition! Romain Grosjean may not be the most salient Formula 1 driver on the…
Nick Heidfeld: Switching currents
Nick Heidfeld is a seasoned veteran in the world of racing, having spent 11 years in Formula 1 driving for the likes of BMW Sauber, Prost and Jordan. Now the 38-year-old has another welcome challenge in Formula E. Click here to…
What Formula 1 can learn from other series
Formula 1 is now fully involved in the social media game with Twitter, Instagram and YouTube, but some other forms of motorsport are doing far more interesting things online. Here are a few examples that Formula 1 could easily learn from.…
