Inside Formula 1: Business. Lifestyle. Power.
A luxury player
Paddock magazine visits Al Areen Palace & Spa, and Cristina Fulgencio, Senior PR & Marketing Manager, shows us around this magnificent resort. Business card Developed by the Al Areen Holding Company, Al Areen Palace & Spa is located on a…
The Strategy Behind… creating a unique footwear line
Unique footwear: Enrico Trifoglio, Team head Product Line Management Motorsport at PUMA, explains the work that goes into creating a new footwear line. Click here to subscribe to our print edition! Our starting point for creating a footwear line is about…
My Race Day: Christian Hollmann
Christian Hollmann is the Deputy Head of Sports at Germany’s leading news agency DPA and one of DPA’s four Formula 1 correspondents. This dedicated Formula 1 reporter tells us about his usual race day. Start of the day: Depending on…
My Fantasy F1 Team: Peter Nygaard
Photojournalist Peter Nygaard (Grand Prix Photo) shares his fantasy Formula 1 set with us and explains why. The car: Definitely the Maserati 250F! Was there ever a more beautiful F1 car? I have talked to a few of the drivers…
If I Ran F1: Alex Goldschmidt
FIA and ITR-accredited freelance journalist, Alex Goldschmidt, gives his thoughts on what he would change if he were given the reigns of the Formula 1 world. Click here to subscribe to our print edition! When it comes to the current rules…
How I Spend It: Dominic Reilly
Dominic Reilly worked in Formula 1 for fifteen years raising sponsorship for several teams and ultimately becoming Head of Marketing at Williams F1. In 2013 he launched his own eponymous brand of luxury travel accessories and is now a sponsor…
In close cooperation
In close cooperation: Sergey Vorobyev, Deputy General Manager at OJSC “Center “Omega”, in charge of the 2014 FORMULA 1 RUSSIAN GRAND PRIX, personally takes us through their current business affairs. Click here to subscribe to our print edition! The start line…
Women of motorsport
If there’s one question that’s guaranteed to stir up controversy amongst motor racing folk it’s that on-going poser as to whether or not a woman will ultimately win an F1 World Championship Grand Prix. Now before you even start hitting…
Formula 1 on the road
Formula 1 is the haute couture of automotive engineering. It is so alien to other aspects of car R&D that some fans claim F1 technology has more application in the aerospace industry than on the road. While this might be…
Black Jack has gone
Triple Formula 1 World Champion Sir Jack Brabham has died at the age of 88. The Australian was one of the most popular racing drivers ever. Although Brabham’s three titles wins in 1959, 1960 and 1966 were even surpassed by…
Mr. Mercedes
The Silver Arrows have enjoyed a brilliant start into the new F1 season. F1 legend Niki Lauda is the man pulling the strings. Click here to subscribe to our print edition! Niki Lauda has seen it all – he gave his…
Characters out of the car
I was chatting earlier this week with some friends who work in professional football. With the start of the new F1 season so close, they asked me about my thoughts on the testing that had gone on in Bahrain. They’d…
