Inside Formula 1: Business. Lifestyle. Power.
Lead, follow or… become irrelevant
The Team Principal position seems to be out of fashion in Formula 1. McLaren has a Racing Director (Eric Boullier). Mercedes has two Executive Directors (Toto Wolff and Paddy Lowe). Gone are the days when Il Commendatore Enzo Ferrari ruled…
The Germans
The overwhelming answer from most people if asked if motorsport has become more dangerous is a resounding “no”. The cars, the circuits, the helmets, the hazards and the medical facilities have all improved and the evolution of each of these…
So close or so far?
Tim Scott, Commercial Director of Status Grand Prix, updates us on the valuable shifts in other series around the pinnacle of motorsport – GP2, GP3, DTM, GT and so forth. Click here to subscribe to our print edition! The point The…
GOSH!
Antonia Dalmahoy, Director of Corporate Partnerships at Great Ormond Street Hospital (GOSH) Children’s Charity, tells us all there is to know about her work and the relationship with Formula 1. Click here to subscribe to our print edition! Great Ormond Street…
If I Ran F1: Alex Hint
Alex Hint, an author of the very creative book called ‘Will Google Buy Formula 1’, gives us his take on how things would be different if he had control of the whole sport. Click here to subscribe to our print edition!…
How I Spend It: Enrico Zanarini
Brilliant and vivacious, recognised and respected as a specialist in driver management and sponsorship acquisition, the Director of Media Sport Group, mister Enrico Zanarini opens his wallet for the Paddock magazine. What was your first job? How much did you…
Cycle of charity
Ex-Formula 1 world champion Damon Hill was one of the dozens of cyclists who returned to Guildford at the weekend after riding 250 miles to the continent and back for charity. Click here to subscribe to our print edition! Halow Project…
The Formula 1 view
Paddock magazine gets a chance to talk to Véronique Rousseau, Director of RC Concepts Monaco, an impressive company specialising in organising incentive and public relation events. We discuss the luxurious hospitality business and what exactly is it influenced by. Click…
F1 make some noise!
The proliferation of social media for everyone in F1 has meant it’s a lot more difficult to stand out from the crowd. Producing content is time-consuming and can be expensive. So, who’s getting it right? Click here to subscribe to our…
RIP Kyalami?
On the 24th July 2014, the famous Kyalami Grand Prix Circuit in South Africa will come under the hammer at an auction run by Johannesburg’s High Street Auction Company. No reserve has been placed on the sale. When I first…
Formula fun
Formula fun: the sport is trying hard to present the world a cool show with gimmicks improving the sound or throwing sparks. It’s time to stop this nonsense and make real changes. Click here to subscribe to our print edition! Since…
Refining ideas of the past
Refining ideas of the past: a friend was intrigued with the words “splendidly boring” that I used in a recent communication and this led on to a conversation about the use of words in the highly regulated game of insurance.…
