Inside Formula 1: Business. Lifestyle. Power.
Where Are They Now: Jarno Trulli
Jarno Trulli is not your ‘typical Italian’: he arrives early for appointments; does not care for football, claiming he did not even support Italy in World Cups; and he even has a Finnish name – he is called Jarno after…
The Strategy Behind… travelling as an F1 team
For most Formula 1 people, the race calendar is a pulsing reminder of the various Grand Prix destinations they have to visit every year. Franco Massaro, Race Team Co-Ordinator at Sahara Force India, shows us just how complicated and carefully…
Entertain, excite and engage
Podium Lounge have been hosting their celebrity focused Formula 1 track-side event in Singapore since 2009 at The Ritz-Carlton, Millenia and only recently expanded their brand to include Abu Dhabi (Yas Viceroy Hotel), Melbourne (Ms Collins) and Monaco (Zelo’s at…
My Race Day: Zak Brown
A powerful motorsport marketer, founder of JMI, former CEO of CSM Sport & Entertainment and the current CEO of McLaren Racing, mister Zak Brown shows us what his typical race day looks like. Click here to subscribe to our print edition! The night before.…
Marketing on the grid
Having grid girls at motorsport events is as traditional as rain in an English summer. Grid girls have been the face of motorsport teams for more than 40 years but over the years the role of the girls has changed…
Five Ways To… create a unique service culture
Lyndy Redding – chef, founder and head of Absolute Taste, an impressive Formula 1 hospitality company, gives us five tips on how to provide better service than guests can possibly imagine. Click here to subscribe to our print edition! Food…
Motormen and motorwomen
We had some very interesting discussions lately about women taking over key positions in motorsports. This time, one of the most solid businesswomen in the racing industry that we know, Elisabeth Hake, opens her mind on these matters. Click here to subscribe…
Let’s talk Formula 1
We at Paddock magazine were pleasantly surprised when we found this interesting USA-based radio show called Track Source Radio. It was developed along with Tim Frost from the National Speedway Directory as a way to give those in the racing…
Asteroid on its way
We’ve reached the point where a significant number of racing drivers will be looking at their bank balances and realising that they’re not going to get through to the end of the season. The coffers are empty! In most cases,…
Should Bernie buy Twitter?
Bernie Ecclestone’s seeming dismissal of social media contrasts sharply with what other racing series, and major sports leagues, are doing with social media. We’ll have a look at how NASCAR monitors social media and the corresponding benefits. Click here to subscribe…
The benchmark race
Singapore was the 29th country to hold a Formula 1 Grand Prix and it has turned out to be a success story ever since. When the Singapore Grand Prix was first introduced to the Formula 1 calendar for the 2008…
The auto dentist
In an overnight move, Colin Kolles and a Swiss-Arabian consortium have taken over Caterham F1 from unlucky team boss and airline owner Tony Fernandes. Here’s the story behind all that. Click here to subscribe to our print edition! If you have a…
