Inside Formula 1: Business. Lifestyle. Power.
The right spirit?
Marco Mattiacci was the brain of Ferrari’s business in America when he was suddenly called home to save the Scuderia from more disaster in Formula 1. After seven months, on November 24th, he was replaced by Maurizio Arrivabene, so PADDOCK…
Dropping like flies
Since the new millennium has started, staying in the business has become a merely impossible task for Formula 1 newcomers. The list of teams that had to be sold is long and in recent years, takeovers have even gone out…
If I Ran F1: Mark Hughes
This man has been responsible for setting up and operating several of the newer Formula 1 tracks in the emerging markets. Previously Operations Director in Bahrain, Abu Dhabi and VP – Operations in India, Mark Hughes has set up his…
My Fantasy F1 Team: Martin Whitaker
The head of Sportique 88, a solid and boutique sports and business advisory consultancy, mister Martin Whitaker, shares his very own Formula 1 fantasy set with the Paddock magazine. Click here to subscribe to our print edition! The car I am…
Radio silence
I have been following Formula 1 for the better part of the last two decades and I am still surprised by the speed with which the pit radio rules in the sport were amended. In the weeks between the Italian…
The butcher boy
Non-motorsport fans will automatically associate the name John Booth with the assassin of President Abraham Lincoln in 1865. However, to all petrol heads, John is known as the Team Principal of Marussia F1 and an assassin of a different kind.…
Santander’s Formula 1 saga
Many people in the Formula 1 paddock were saddened to hear of the passing of Emilio Botin, Chairman of Santander Bank. He was closely involved in Santander’s Formula 1 sponsorship program, which has provided significant results for the bank and…
The Strategy Behind… WOWing the world
Red Bull has a history of surprising us with spectacular events like throwing a person into the atmosphere or doing sky-high F1-car doughnuts in Dubai. Obviously, this is a big part of why so many people love the brand and…
Money, Egos & Speed – In need for a revival
If there’s one annual motorsport event that I would be really upset to miss, it’s the Goodwood Revival. This year we were blessed with amazing weather, some superb flying displays which included the last two Lancaster bombers still capable of…
Where Are They Now: Vitaly Petrov
Paddock magazine remembers the career of Vitaly Petrov and finds out what is he up to these days. Click here to subscribe to our print edition! Unlike most top drivers, Petrov did not begin his career in karting, as there…
Watch it!
Quinting is an independent Swiss Manufacture most famous for developing the first and only 100% transparent watch. They are clearly positioned on the luxury segment, developing products as sophisticated as it possibly gets. However, the company has that specific characteristic…
My Race Day: Alex Goldschmidt
The sharp and insightful FIA and ITR-accredited motorsport journalist, who’s specialising in Formula 1 and has been an automotive professional for over 14 years, Mr Alex Goldschmidt, opens up about his typical F1 Sunday. Off to the track early. It’s…
