Inside Formula 1: Business. Lifestyle. Power.
Hunger for high-end racing
Hunger for racing: we sit down with Maria Serrat, Formula 1 Reporter at Movistar Fusión TV, to talk about how to talk about Formula 1. Click here to subscribe to our print edition! The absolute musts What’s most important today in…
Five Ways To… protect a race
Protect the race: in motorsports, there have been many innovations to improve safety in cars and gear. However, the safety level of a race depends on a high degree not on the track – but on the boundaries. Jochen Braunwarth,…
Still up for grabs!
Still up for grabs: in 1992 Michael Schumacher raced to his first-ever podium finish, taking third place in what was to become the last ever Mexican Grand Prix – until 2015, of course. The car that took him there, the…
Formula 1 2014 sponsorship roundup
A roundup of sponsorship: the 2014 season brought both good news and tough challenges for the sponsorship scene. It was great to see Martini back in Formula 1, but now there is pressure to eliminate alcohol sponsorships. Senior sponsorship execs…
The world he created
Bernard Charles Ecclestone has risen from a wannabe racer to Formula 1’s chief manager. But now it seems as if he is running out of road. Click here to subscribe to our print edition! To most people Bernie Ecclestone is not…
Money, Egos & Speed: The tide is turning
The tide is turning: I recently watched a most enjoyable programme on the Sky F1 channel. It was Brunswick Film’s “Review of the 1971 F1 World Championship” and what amazing memories it brought back, watching so many famous names battling…
Five Ways To… run an incredible race
KHP is an integrated marketing communications agency that specialises in motorsport, in particular Formula 1, developing and implementing strategic concepts for some of the world’s most famous brands, races and teams. The agency has pioneered many of the ways that people…
The Paddock Social Media Awards 2014
So… it was a relatively quiet season both on and off the track. The main talking points were how quiet the cars were, which of the Mercedes drivers would triumph, why Sebastian Vettel couldn’t beat his team-mate, why Sebastian Vettel…
If I Ran F1: Jay Beever
When we approached Jay Beever, Vice President, Interior Design and Brand Imaging of Embraer Executive Jets about the “If I Ran F1” feature, we thought we would get the usual: thoughts on how Jay would run the whole sport if…
Time for change
The 2014 silly season is one for the ages. There has been no official confirmation by any party, but it appears that Fernando Alonso is on his way to McLaren and will be replaced in Ferrari by arch-rival Sebastian Vettel.…
Formula 1 fans in America – should sponsors target them?
As we just passed the US Grand Prix, it might be very useful to have a look at the profile of American Formula 1 fans and compare that to fans from other global regions. Yes, there are a lot of…
Five Ways To… maximise your F1 sponsorship
The captain of GP Management, mister Jonny Dodge, gives us five tips on how to get the absolute maximum from your Formula 1 sponsorship. Unique hospitality Diversify what hospitality you offer – the greater need to impress guests means more creative…
