Inside Formula 1: Business. Lifestyle. Power.
Battling the legacy
McLaren and Honda are united again. Expectations are high. Problems are numerous. Life is busy for racing director Eric Boullier. Click here to subscribe to our print edition! In their first partnership from 1988 till 1992, McLaren Honda won four drivers’…
Five Ways To… enjoy Formula 1
There are many ways of experiencing Formula 1 races around the world, and everyone will have their own feelings and memories about it. Here are five favourites of Martin Whitaker, Managing Director of Sportique88: On a shoe string – British Grand…
Thanks for the memories!
If asked to describe how good or bad a racing driver I’d been, I think I’d fall back on that rather overworked school report phraseology: “He made good use of what little talent he possessed, but with more application could…
Money can’t buy me love
Qatar is ready to pay a vast sum for hosting a Formula 1 race, but racing fans don’t want yet another Grand Prix in the Middle East. Click here to subscribe to our print edition! Abu Dhabi has one. Even Bahrain…
The Formula 1 dream gets tougher
With rule changes for the Super License 2016 onwards, a debate over talent versus money, and a huge talent pool in Europe and elsewhere, the route to Formula 1 is only getting tougher for young aspiring drivers worldwide. Click here to…
Rear-view mirror revolution
Everybody agrees that Formula 1 needs a revolution to stop decreasing fan numbers and shrinking global television audiences. But in an effort to cure the sport, Formula 1’s doctors pull out prescriptions for pills from the past. Is the 1000bhp-racing…
If I Ran F1: Mark Blundell
Founder & CEO of MB Partners, former F1 driver, Le Mans 24 winner, IndyCar winner and former ITV F1 TV Presenter Mark Blundell gives us a taste of how would the Formula 1 world look like if he ran it.…
2015 season preview – sponsorship
That eternal equation – is the income greater than the outgo? It’s a timely question as we approach the new season, and sponsorship is certainly one of the main revenue streams for Formula 1 teams. Who has been successful in…
Ensuring financial health
Ensuring financial health: KBS Communications is a UAE-based marketing and communications firm that specializes in projecting UAE national values onto a global audience. Managed by one of the most experienced and respected local operators Kawthar Bin Sulayem, the company guarantees…
The Strategy Behind… giving COTA its charm
Miro Rivera Architects is a respected company in the Formula 1 world – it’s an award-winning architectural firm operating in Austin, Texas since 1997. We are joined by partners Juan Miró, FAIA and Miguel Rivera, FAIA, to hear about the…
Moving On Up: Alex Yoong
Paddock magazine catches up with Alex Yoong, a very promising and solid racer. Date and place of birth: Kuala Lumpur, Malaysia. July 20th, 1976. Team: Absolute Racing, Audi R8 LMS Cup Highlights: 2001, 2002 Formula 1 with Minardi 2005-2008 A1…
If I Ran F1: Jerry Priddle
Jerry Priddle has worked in Canadian motorsports for 30 years. He handled PR and marketing for the Toronto and Vancouver Indys during the CART era and the Grand Prix of Canada in the early 1990s. He was part of the…
