Inside Formula 1: Business. Lifestyle. Power.
A civil war
The start of the 2015 Formula 1 season is very underwhelming. Mercedes are still out of touch, miles ahead of the chasing pack. Only a miracle can prevent them from winning every race this season. The most successful Formula 1…
Innovation in activation
Click here to subscribe to our print edition! “Passion”. It’s a word you’ll often hear as brands trumpet the launch of their new F1 sponsorships. “We plan to our tap into fans’ passion for Formula 1”, the press release often reads.…
The Strategy Behind… travelling in 2015
Travelling in 2015: we have Beat Zehnder, Sauber F1 Team Manager, to tell us about travelling around the Formula 1 calendar. Click here to subscribe to our print edition! The atmosphere So far the overall mood at Sauber F1 is pretty…
The female factor
Most of people can’t even remember when the discussions about women in Formula 1 have actually started. But it’s time for less talk and more action. Although Maria Teresa De Filippis contested in Formula 1 in the late 1950s, for…
Live the event
QuintEvents is America’s most prominent sports hospitality company and it is proud to count Formula 1 among their most important partnerships. Doing business as Grand Prix Experiences, they are an Official Global Distributor for the Formula One Paddock Clubs at…
Ferrari Montreal Bomber Jacket
Ferrari Montreal Bomber windproof jacket in nylon with contrast details in smooth and perforated plonge’ lambs leather. Single welt pockets, centre front opening with zipping. Internally lined with personalised Pr1ma lining, bound with leather. All personalised Pr1ma accessories in metal…
TAG Heuer Formula 1 – McLaren Limited Edition
Red. The colour of speed, of challenge, of victory, of passion. Passion for motor racing, like that which runs in the veins of TAG Heuer, like that which drives its relationship with McLaren. 30 years this year. To mark this…
My Fantasy F1 Team: Paul Hembery
Pirelli’s main Formula 1 man, mister Paul Hembery, gives the Paddock magazine his fantasy set. The drivers: James Hunt and Ken Block Does this pairing even need an introduction? James Hunt represented everything that was cool about the 1970s, probably…
A grid with a fine line
I have been working in the motoring industry long enough to accept that I am part of a minority. Cars have always been a speciality and passion of men and in all likelihood, they always will be. Click here to subscribe…
My Race Day: Carlo Boutagy
The founder of F1 FanZone, Carlo Boutagy, shares his usual Formula 1 race day schedule with the Paddock magazine. Click here to subscribe to our print edition! No two races are the same for me but as the home of the…
Race check-up: the prancing horse gallops to victory
Four-time World Champion returned to the podium with his maiden win for Ferrari in an action-packed and entertaining race in Malaysia. He was followed by Mercedes drivers Lewis Hamilton and Nico Rosberg in second and third respectively. Click here to subscribe…
Mastering the masterpieces
Mastering the masterpieces. Art in Dimensions is an international platform to promote visual artists across the United States, South America and Europe. With over 12 years of experience in working with artists and galleries, they have both an imaginative and…
