Inside Formula 1: Business. Lifestyle. Power.
A country for boring men
Gone are the days when [insert glorious memory from the past]. Whether that’s annoying or not, it’s often the case today, especially in sport. Especially in Formula 1. This insanely exhilarating kind of motor racing used to be about the…
Moving On Up: Boris Miljevic
A very creative and talented racer Boris Miljevic is on our radar this month. Keep an eye out for this one! Click here to subscribe to our print edition! Name: Boris Miljevic Date of birth: November 25, 1984 Place of birth:…
Vorsprung durch “backwards”: why will Audi leave Formula 1 alone
Much speculation has been made over the past few seasons about whether automotive giant Audi would join the world of Formula 1 in the near future. However, with the future of the VW Group management yet to be decided,…
The roooooooar
We meet up with Elisabeth Hake, an old friend of the magazine, owner and Motorsport Marketing & PR Consultant at EHMC, now working with HTP Motorsport GmbH, to get to know a certain racing team that caught our eye and…
2015 Formula 1 driver salaries
Business Book published a detailed salary ranking of 2015 Formula 1 racers, and we were eager to find out whether those numbers were correct. So here’s the list with all the numbers of just how much Formula 1 drivers are…
An American team in Formula 1
American motor racing has had its own system and norms and one has witnessed many American drivers make it to Formula 1. But NASCAR and IndyCar racing has been by far more popular with American race fans. However, despite impressive…
If I Ran F1: Richard Phillips
We catch up with Richard Phillips, the man who has been Managing Director of Silverstone for over ten years. Now MD of TPF Associates Limited, Richard shares his thoughts with the Paddock magazine on what he would change in the…
Five Ways To… make a sponsorship decision
Sergio Garcia is an experienced racing driver and coach, now working as a Sponsorship and Event Manager in Continental Tyres Spain. He gives the Paddock magazine five tips on how to make an important sponsorship decision. Click here to subscribe to…
Lewis Hamilton – Circuit Preview: Austria
Get set for the Austrian Grand Prix with Lewis Hamilton! “You have to have a lot of confidence to attack in turn 5 and 6 and not to brake. It looks pretty tight and you can never imagine that you’re…
Photo Racing 2.0
We are joined today by everyone’s favourite and our very own photographer-magician James Moy, to hear about the racing that’s going on behind the scenes of prestigious Formula 1 Grands Prix. If by any chance you’re not familiar with James’…
Out of the uncomfortable comfort zone
Hurrah! Thrilling racing. Faster cars. Higher revving. Louder engines. Formula 1’s Strategy Group has agreed on new regulations for 2017 to save the sport. And they are set up to fail. Again. One of the greatest hurdles to handle for…
The Marlboro man
Since Maurizio Arrivabene has taken the helm at Ferrari, the Scuderia is continuously reducing the gap to dominating Mercedes. What’s his secret? Until a few weeks before Ferrari dropped Marco Mattiacci, there were no visible signs the Scuderia’s team boss…
