Inside Formula 1: Business. Lifestyle. Power.
Liam Cunningham (Game of Thrones): “F1 is where my heart is”
The TV series Game of Thrones has attracted record numbers of viewers on HBO and attained an exceptionally broad and active international fan base. It has received widespread acclaim by critics, particularly for its acting, complex characters, story, scope and…
2015 Formula 1 Season Review
Like each year, we present our very own season review, hand-crafted by our Formula 1 hitlady Dessislava Jeleva. It’s a fresh team-by-team report of 2015, from the heights of Mercedes to pits of Manor, including all relevant shifts, tricks and twists in the travelling circus of…
2015 F1 Content Marketing Awards
December is always a period of reflection in Formula 1. A time to look back at what worked well and plan for the new season. Let’s praise and examine some of the best F1 content marketing of the year. Whilst the…
2015 F1 Social Media Awards
By Marti Tucci | 2015 was filled with amazing highs and some terrible lows, but it did not disappoint overall… well, I suppose that depends on who you were cheering for. Social media proved once again to be the best place…
Motorsport stars shine in the City of Light
The motorsport stars gathered in Paris for the annual FIA Prize-Giving Ceremony 2015, a glamorous evening hosted at the legendary Lido Theatre on the Champs-Élysées. With the Arc de Triomphe nearby as a symbolic backdrop, the event honoured the champions…
How I Spend It: Zak Brown
We have a very strong businessman, a former professional race car driver, Founder of JMI and Chief Executive Officer of CSM Sport & Entertainment, mister Zak Brown to open his wallet for us this time. Enjoy! Click here to subscribe to our print…
D(r)iving into the abyss
As we are over the end of the Formula 1 season, some parts of Formula 1 are looking to wind down, but not the commercial teams. Whether they are in-house for a team or an agency brokering deals for brands and…
F1 grand final 2015: Abu Dhabi
F1 grand final 2015: Abu Dhabi! The Williams drivers are fired up for the last race. Our last question for this year: How many constructors titles have Williams won so far? More interesting videos at news2use.tv or here…
My Fantasy F1 Team: Zak Brown
An impressive businessman, racing expert, CEO of McLaren Racing, mister Zak Brown gives the Paddock magazine his fantasy Formula 1 set. The drivers As a marketer, my driver would be Tom Cruise. He’s a sponsor’s dream: fast, brave, exciting, and charismatic with…
Wings For Life!
Wings For Life! Infiniti Red Bull Racing driver Daniel Ricciardo has signed and donated some very special racing helmets from his 2015 Formula 1 season alongside the racing legend Mark Webber, who has donated a signed 2014 race suit to raise…
Once upon a team in America…
In 2016, the first US team in more than 25 years will join the Formula 1 grid. Yes, there has already been a Haas team in this form of motorsports. But no, it had nothing to do with Gene Haas,…
Brembo Brake Facts: Abu Dhabi!
Brembo Brake Facts: Abu Dhabi The hardest braking point for a Formula 1 car on the Yas Marina Circuit lies ahead of the eight corner: the driver has to decelerate by 272 km/h within 1.65 seconds over just 155 metres.…
