Inside Formula 1: Business. Lifestyle. Power.
A Deep Dive into Formula 1 Car Technology
It’s undeniable that Formula 1 showcases driving talent at its finest, but have you ever thought about the exceptional engineering behind the construction of these machines that are designed to achieve the highest standards in performance, speed, and safety in…
American Express and Formula 1 sign a multi-year partnership
Today, American Express and Formula 1 announced a multi-year regional partnership that will make American Express the Official Payments Partner of F1 in the Americas, with races in Austin, Mexico City, São Paulo, Las Vegas, Miami, and Montreal. American Express…
2024 F1 Driver Line-Ups: Latest News and Rumors for Next Season
In the dynamic world of Formula 1, we can spot a few eras of dominance across history, and that’s what we’ve been experiencing in a constant way for at least the past decade. Lewis Hamilton & Max Verstappen’s commanding presence…
Pirelli and Formula 1 extend their partnership until 2027
Pirelli and Formula 1 have extended their partnership after Formula 1, and the FIA (Fédération Internationale de l’Automobile) accepted the Italian tyre firm’s offer for the three years from 2025 to 2027. There is also the additional option from the…
NASCAR’s Fall From Grace in the US: Seeking Redemption Through Online Sports Betting
In the trail of states legalizing online sportsbooks, we see an expansion of US sports seeking to capitalize on the many opportunities presented. Many sports franchises have seen a chance to increase their fanbase and get more coverage in media…
Aston Martin Valhalla supercar development benefits of Formula 1 know-how
Aston Martin Valhalla, the ultra-luxury brand’s first series production mid-engine supercar, is reaping the benefits of the world’s fastest laboratory, Formula 1. The need for speed, reliability and performance accelerates technological development in F1. Race-proven methodologies, expertise and technologies used…
DHL reduces F1 cargo carbon emissions by 83%
DHL and Formula 1 have today announced that the new fleet of trucks running on biofuel reduced carbon emissions by an average of 83% compared to diesel-driven trucks. These trucks made their debut at the European leg of the 2023…
Experience F1 at the utmost level with Qatar Airways Ultimate F1 Fan Packages
Qatar Airways was recently announced as the ‘Airline of the Year’ at the 2022 World Airline Awards and currently flies to more than 160 destinations worldwide, connecting through its Doha hub, Hamad International Airport, currently named the ‘Best Airport in…
Race day decisions: the dynamics of live betting in Formula 1
Betting in the sports world is hardly a new concept. But if you zoom in on Formula 1, live betting is like the DRS (Drag Reduction System) of gambling, deployed strategically to turbocharge your wagering experience. It’s not just about…
Now you see it, now you don’t!
I was recently talking to a couple of former Grand Prix team colleagues and remarked how lucky we had all been to have worked in the sport during the era of spectacular sponsorship and new car launches, probably the mid…
Sebastian Vettel brings F1 back to the legendary Nürburgring
Four-time Formula 1 world champion Sebastian Vettel delighted over 60,000 motorsports fans on Saturday with a comeback to Nordschleife in an F1 car at the Red Bull Formula Nürburgring, which featured vehicles and drivers from different generations of motorsport and…
Exclusive Interview with Günther Steiner: I give people a lot of freedom and don’t micromanage
Günther Steiner has been in post as team principal of Haas F1 since the American outfit joined Formula 1, and he sat down with Paddock Magazine’s Dániel Horváth to discuss various topics regarding motorsports, business and management. You started your…
