Inside Formula 1: Business. Lifestyle. Power.
Brembo Brake Facts 16 – Malaysia
The hardest braking point on the Sepang International Circuit lies after the long straight ahead of turn one, the Formula One drivers have to brake hard, slowing by 243 km/h over just 141 metres in under 1.6 seconds. The calculated…
Revolution?
Are we entering a revolution of Formula 1? With Liberty Media making the first of two transactions to acquire Formula 1 – subject to regulatory approval – could we be on the brink of a revolution or just an evolution?…
The pit lane walk
By Lyn Leong | Pit lane walk – a term that many race-goers, fans, staff are all too familiar with. To many, it is just a walk down the pit lane to get “up close and personal” with their favourite…
Sweetening the deal
“When I joined Scuderia Toro Rosso back in 2006, we didn’t have an IT department. Now I would say it’s the most critical part of the team”, explained Franz Tost, Team Principal of STR at a recent media event. Success…
The infinite academy
The INFINITI Academy is INFINITI’s global search for some of the best young engineers in the world to work across automotive and Formula 1, on a 12-month unique training program. Now in its third successive year, the academy provides a…
Circuit Preview 2016 – Singapore
The Singapore city circuit has 23 corners – more than any other track. Andrew Shovlin – the Team`s Chief Race Engineer comments „The track is demanding for the tires with so many corners. It`s about balancing the whole lap“. For…
Q&A: Jordan King
Jordan King is a naturally competitive racer from Britain and is currently the development driver for Manor Racing. He’s also part of the Racing Engineering team in GP2 alongside Norman Nato. Jordan gives us a few minutes of his time to…
Secrets of communication
iSportconnect is one of the world’s leading sports business networks with over 23,000 members worldwide and the network is growing. Everyone in the network is a bona fide senior sports business executive, this is not open to the public. The…
Cars and corks: the Mumm story
By Bunmi Ade | On the 3rd of July 2016, Swiss driver Sebastian Buemi was crowned champion of the second season of all-electric FIA Formula E championship and he celebrated on the podium with his team and the official champagne…
Monza Q&A: David Coulthard
After spending the day with the Sauber F1 team I’m collecting up my things and heading towards the paddock exit when I receive a message from a friend working on the Heineken F1 launch: “Hi Jon, are you still at…
Sebastian Vettel – Portrait
Vettel dreams of the Championship with Ferrari Even though the season is not quite a dream so far, the Ferrari Star stays relaxed and takes the time for a quiz with his fans in Hockenheim. In Monza, the Scuderia traditionally…
Increasing roles
Vintage car sprint and hill climber during the weekends and Formula 1 partnership guru during the workweek, Sadie Wigglesworth set up her brand partnership consultancy, Hatfits, in 2013. We’ve decided to talk to Sadie about her time in Formula 1…
