Inside Formula 1: Business. Lifestyle. Power.
F1 Track Preview with N.Hülkenberg – GP of USA
Hülkenberg’s US Preview: An amazing F1 flow “Fantastic design, great corner combinations, a lot of fun” – Nico Hülkenberg is ready for the US Grand Prix. After announcing his swith to the Renault F1 team, the German racer is focused…
Brembo Brake Facts 18 – USA
Yippie-ya-yeah, off we got to Austin, Texas, to the Circuit of the Americas. The hardest breaking point lies ahead of turn 12 – the Formula One drivers have to brake hard, slowing by 259 kp/h over just 127 metres in…
Technology companies in Formula 1
Formula 1 has seen an influx of alcohol brands in recent years: McLaren, Force India and Williams have them as major sponsors, while FOM itself has recently inked deals with Heineken, Johnnie Walker and Chandon. And while alcohol sponsorship has…
Is it possible to change history?
Change history – is it possible? Formula 1 has got more than 50 years of existence. However, the female presence in motorsport is somehow scarce, at least behind the wheel. Nevertheless, nowadays Formula 1 seems to be more open regarding…
Moving On Up: Lucas di Grassi
Paddock magazine is joined today by Lucas di Grassi, a Brazilian professional racing driver who currently competes for Audi Sport Team Joest in the FIA World Endurance Championship, and for Audi Sport ABT in Formula E. Full name: Lucas di…
F1 Track Preview with N.Hülkenberg – GP of Japan
“What’s very special in Japan are the fans. They’re really amazing. I think the most enthusiastic fans of all the countries and places we go to“. A virtual lap on the Suzuka International Circuit with Sahara Force India F1 driver…
Brembo Brake Facts 17 – Japan
The hardest braking point on the Suzuka International Circuit lies ahead of the Casio Triangle. The F1 drivers decelerate sharply here by 221 km/h over just 144 metres within 1.08 seconds. 1685 kW of brake power are released in the…
Selects – Daniel Ricciardo Interview post Malaysia
In the interview, Malaysian Grand Prix winner Daniel Ricciardo looks back at the incident–filled race, he talks about his podium celebrations and the on-track battle with his team-mate Max. He also looks ahead to the next event in Japan, which…
Red Bull Racing Story Clip – The Life of a Bolt
In a sport in which success and failure are often separated by the tiniest of margins, where the difference between finishing and failing is based on seamless preparation, the pursuit of mechanical perfection is critical. Click here to subscribe to our…
F1 Track Preview with N.Hülkenberg – GP of Malaysia
Welcome to a lap in Malaysia with Sahara Force India Driver Nico Hülkenberg. It’s a demanding track as you have to find the fine balance between high speed on the straights and not losing too much speed in the corners.…
The Ferrari-Kaspersky combo
The technical partnership between Ferrari F1 and Kaspersky has been fundamental in establishing Kaspersky Lab as one of the most progressive though leaders in the field of cyber security in the automotive industry. I sat down with Chief Sales Officer…
