Inside Formula 1: Business. Lifestyle. Power.
Hot Wheels and Formula 1 Collaborate on Limited-Edition Die-Cast Series
For the first time, Mattel, Inc.’s brand Hot Wheels and Formula 1 are partnering to bring the sport’s fans a full range of its products. The new product line from the two iconic brands will feature F1 Teams and bring…
LVMH and Formula 1 Forge Groundbreaking 10-Year Global Partnership, Redefining Luxury in Motorsports
As Formula 1 prepares to celebrate its 75th anniversary in 2025, it was announced today that LVMH will become a Global Partner starting in 2025 through a groundbreaking 10-year agreement. The partnership will see several of LVMH’s iconic Maisons, such…
Motorsports and Casino Gaming: A Thrilling Combination
Motorsports and casino gaming may seem like two vastly different worlds, but they both share a common thread – the allure of adrenaline and excitement. Whether you’re watching a high-octane Formula 1 race or trying your luck at a blackjack…
Technology Transforming Formula 1 Broadcasting
In the midst of the digital transformation, Formula 1 is no stranger to innovative technologies. But what new technologies are driving Formula 1 broadcasting and live streams to new heights? Let’s take a look. Immersive Broadcasts Motor-inspired entertainment has long…
Formula 1 and Santander Sign a Partnership Agreement
Formula 1 and Santander, one of the largest banks in the world, are delighted to announce a new partnership. Santander will become its Official Retail Banking Partner in a multi-year deal starting in 2025. With its global reach, the partnership…
Aggreko and Formula 1 sign a partnership agreement
Aggreko and Formula 1 have taken a significant step forward in their ambitious journey toward achieving Net Zero by 2030, announcing a multi-year partnership between the world-leading provider of temporary power solutions and the prestigious motorsport organization. Starting from the…
Celebrating the Drivers Behind Winning Teams with the People Champion Award
In the fast-paced world of Formula 1, victory is not just about the driver or the car—it’s about the seamless collaboration of an entire team. This same principle of teamwork and collaboration applies to successful workplaces across industries. Drawing inspiration…
Aston Martin Unveils DBX707 AMR24: A Formula 1 Inspired Super SUV
The new and exclusive DBX707 AMR24 celebrates Aston Martin’s Aramco Formula 1 Team and its involvement at the pinnacle of motorsport. The exclusive DBX707 AMR24 Edition gets the same racing identity as the AMR24 F1 car and the Official Medical…
The Exciting Blend of Motorsports and Sports Betting
Picture the rush you get from watching a Formula 1 race and the intensity of cars speeding on the track. This thrill gets even better when you add sports betting into the mix. Particularly with platforms that bring multiple betting…
Globant and Formula 1 Announce a Multi-Year Partnership
Globant and Formula 1 have embarked on a multi-year partnership until 2026, a collaboration that promises to revolutionize the digital experiences for F1 teams and fans. As an Official Partner, Globant will lend its expertise to Formula 1, aiding in…
Playseat and Formula 1 announce a multi-year partnership
Today, Playseat and Formula 1 announced a new multi-year partnership. Playseat, a leading racing simulator brand, will produce exclusive and bespoke F1-licensed racing products for gamers and sim racers to enjoy. Click here to subscribe to our print edition! Applying over…
DHL and Formula 1 renew their partnership
DHL and Formula 1 have agreed on a multi-year extension that will see DHL, the world-leading logistics company, maintain its position as the longest-standing Global Partner of F1. The extended commitment is a testament to the unprecedented growth that F1…
