Inside Formula 1: Business. Lifestyle. Power.
Bottas would be a logical choice as Rosberg replacement
Nico Rosberg’s shock retirement following his maiden Drivers’ Championship crown has sent Mercedes scrambling for his replacement ahead of the 2017 season. The German made the decision to call time on his career following his triumph, clinching the title by…
Nico Rosberg – Footage Compilation 2010 – 2016
Nico Rosberg has played a crucial role in the Mercedes AMG Petronas Formula 1 Team for seven seasons. We are now pleased to offer a “best of” footage compilation from 2010-2016. Click here to subscribe to our print edition! From the…
Pirelli: And the wheels keep turning
It’s always a treat to sit down with Paul Hembery, Pirelli’s Motorsport Director, the tyre manufacturer’s main Formula 1 man. This time we talk about the work done in the 2016 season of the sport, also on the technical innovations that…
Stewart Bell: “Near enough is not good enough”
Stewart Bell is a Melbourne-based journalist, editor, producer, broadcaster and a true Formula 1 specialist. Today we have him to tell us how he got into the world of Formula 1 and what keeps him passionate about working in the sport.…
Athletes, not just drivers
In Formula 1 or other series like GP2 and WEC, generally, many turn their attention to technical aspects. In fact, innovations – mechanical or aerodynamic – designed by engineers and installed on the cars, are the subject most addressed by the sports…
If I Ran F1: Ryan Werner
Experiential Marketing Manager at The Racers Group, Ryan Werner shows us how the world of Formula 1 would look if he ran it. Enjoy! The racing I started working in racing for the love of the art thanks to Formula…
My Fantasy F1 Team: Mark Jenkins
We’re thrilled to have Mark Jenkins, Professor of Business Strategy at Cranfield School of Management, to share his fantasy team with us. Mark has also held positions at Nottingham University Business School, Massey Ferguson Ltd and the Lex Service Group,…
The Strategy Behind… commenting on Formula 1.
Having started racing relatively late at the age of 14, Tom Gaymor enjoyed success in various different formulas before retiring after corrective back surgery in 2006. Now best-known for his work on Eurosport and BT Sport, he has also appeared…
Gossip Grip: Season finale or final season?
By Kunal Shah and Mithila Mehta | Long story short, Nico Rosberg is the new champ. He celebrated his win by doing a seemingly drunk rendition of a song called “Sex on Fire” (interesting choice for sure!) and having a ball until…
Five Ways To… succeed in motorsport marketing.
By Stephanie Bürgler | Each and every team member at SpotOn Marketing, founded by Claudia Maur who grew up with motorsports and has been one of the few active female kart racers, is passionate about racing. That’s one part of…
Spectacular F1 chess set by Racing Gold
Racing Gold, known for their Red Bull Racing collection, are creating a series of exclusive Chess Sets. The PART of the Team (POTT) Collection is a range of unique, functional art objects, hand-crafted from components which have run and raced…
