Inside Formula 1: Business. Lifestyle. Power.
Ekrem Sami announces decision to leave McLaren Marketing
Ekrem Sami, McLaren Marketing CEO, leaves after 35 years’ service. Ekrem was a fundamental figure in bringing some of the biggest names into Formula 1. Click here to subscribe to our print edition! Ekrem Sami (Chief Executive Officer, McLaren Marketing) said:…
Formula Fuel
In a winter filled with news on wider tyres, increased aerodynamics, shock world champion retirement announcements and a raft of technical personnel changes, the Formula 1 world has not been short of news. One topic which perhaps hasn’t received the…
McLaren and Starlight team up to grant Oliver a wish of a lifetime
Starlight team gift: for 11-year-old Oliver Osbond, from Coulsdon, Surrey, a fairy tale became reality when Racing Director, Eric Boulier surprised him at his home to personally hand him a McLaren Golden Ticket, inviting him to the launch of the…
Valtteri Bottas Gets First Glimpse of 2017 Mercedes F1 Engine
Valtteri Bottas paid his team-mates at Mercedes-AMG High Performance Powertrains a visit to get to know them a little better and see how the 2017 Mercedes-Benz Formula One engine is coming along…
The Sauber F1 Team and Interroll extend their partnership
The Sauber F1 Team is pleased to announce the extension of its partnership with Interroll. As a result, this time-tested, close partnership is now entering its sixth year. The Interroll Group is a worldwide leading producer of high-quality key products…
Carlos Sainz, like a bull
Carlos Sainz could be forgiven for thinking he has been a winter of discontent. Into his pre-season training regime for the first time has come weights, ballasts, exercise balls and truck wheels for what he describes as “arguably the toughest…
2017 Paddock Magazine Media Kit
Spanning across multiple platforms including digital, print, tablet, email & social media, Paddock Magazine maintains its dialogue with the evolving global motorsports business market and consumer, recognizing today’s modern opinion leader uses multiple channels to communicate. Print editions distribution includes…
Toto Talks F1 Politics, Driver Line-Ups & 2017 Cars
Head of Mercedes-Benz Motorsport – Toto Wolff ahead of the 2017 season catches up on a busy winter period so far, including the small matter of finding Formula One World Champion Nico Rosberg’s replacement, finalising the DTM driver line-up, signing…
The first 100 days
In the takeover of a business or change in political leadership the perceived success or failure can be defined by the strategy presented and actions taken in the first 100 days. What’s the situation in Formula 1? With the sale of…
Renault Sport Racing announce BP and Castrol as new partner
BP Castrol and Renault Sport Racing have today announced a new partnership which will see the global oil company join the recently reformed Renault Sport Formula One Team in support of their ambition to fight for the World Championship in…
Mercedes-AMG Petronas Motorsport and OMP Racing to Link Up
Mercedes-AMG Petronas Motorsport is pleased to announce a new Team Supplier agreement with OMP Racing ahead of the 2017 Formula One season. Click here to subscribe to our print edition! OMP, a world-leading Italian company in the design and production of…
Stephen Camp: “A combination of three would be ideal”
One of our most dedicated and liked contributors, Stephen Camp is a motorsport writer and blogger, always keeping things sharp with solid curiosity and motivation to deliver interesting Formula 1 material. This time we’ve decided to point the spotlight at…
