Inside Formula 1: Business. Lifestyle. Power.
Mercedes-AMG Petronas Motorsport announces new partnership agreement with TIBCO
Mercedes-AMG Petronas Motorsport is delighted to welcome TIBCO Software Inc., a global leader in integration, API management and analytics, to the team in a new partnership agreement. Click here to subscribe to our print edition! As an Official Team Partner, TIBCO…
Brembo Brake Facts – Bahrain
The hardest braking point on the Bahrain International Circuit is at turn 1. The driver has to slow down around 249 km/h over just 69 meters. The calculated brake energy involved is 2,427 kW. The driver is subjected to 4.8…
Moving On Up: Emma Selway
Paddock Magazine is joined today by Emma Selway, who is a durability test driver with McLaren Automotive. This dedicated individual already managed to try herself as a professional racing driver and a performance driving coach, so we decided to ask…
Bahrain Grand Prix – the challenge hots up
Temperatures around the 40-degree mark in Bahrain! Click here to subscribe to our print edition! In a few days, Formula 1 faces a complete change of scene. From the metropolis to the desert, from the cold and damp of Shanghai to…
Sheikh Salman, CEO of BIC: “Formula 1 needs heroes”
It’s always an absolute pleasure to interact with Sheikh Salman, CEO of Bahrain International Circuit, so this time we at Paddock magazine decided to sit down with him for a more in-depth interview about high-end motorsport in Bahrain, the business…
Pininfarina – making a difference
We’re honoured to have Mr Paolo Pininfarina, manager of the world-known design company Pininfarina, to share his thoughts on the company’s present operations, the industry and, most importantly, the future. Keeping the image During several recent difficult years the image…
Brembo brake facts – China
The hardest braking point on the Shanghai International Circuit is at the end of the longest straight, ahead of turn 14. The driver has to slow down from 330 km/h to 66 km/h in just 3 seconds over 129…
Great Britain campaign partners with McLaren for 2017
The UK Government’s GREAT Britain campaign (GREAT) and global sports and technology brand McLaren have announced an exciting year-long partnership for 2017 which will see the campaign featured prominently on the McLaren-Honda MCL32 Formula 1 cars. Click here to subscribe to…
Problems with running the sport
The new era of Formula 1 has started with some controversy since Liberty Media, FIA and even the teams do not seem to get along on some points. Put the seat belt on, this is about to get quite bumpy.…
Top Formula 1 websites
By Bunmi Ade | Despite the new era of fake news, luckily motorsport telemetry rarely lies and Formula 1 enthusiasts have a plethora of outlets to satiate their thirst for regular updates on racers, teams, sporting and technical regulations. Click…
McLaren-Honda teams up with Logitech as official technology peripherals partner
Click here to subscribe to our print edition! McLaren-Honda is pleased to announce a new multi-year agreement with Logitech, the global consumer technology brand, who becomes Official Technology Peripherals Partner. Logitech is one of the world’s most popular consumer electronics brands,…
McLaren-Honda announces Star Sports India as corporate partner
Star Sports India has today been unveiled as a Corporate Partner of McLaren-Honda as part of an agreement that will include the production of exclusive viewer content and fan competitions. Click here to subscribe to our print edition! Already a broadcasting…
