Inside Formula 1: Business. Lifestyle. Power.
Allwyn Joins Forces with Formula 1 as Official Partner to Accelerate Global Brand Growth
Formula 1 has announced a landmark multi-year partnership with Allwyn, a leading global lottery operator, set to commence in 2025. This collaboration marks a significant milestone for both organizations, bringing together two powerhouse brands with extensive global reach and a…
Moët & Chandon Reclaims its Throne as Formula 1’s Official Champagne
As Formula 1 and LVMH embark on their historic 10-year Global Partnership, the legendary Champagne house Moët & Chandon returns as the Official Champagne of Formula 1. This significant return not only marks a milestone in the sport’s history but…
Louis Vuitton Joins Formula 1 as Official Partner
Following the news that LVMH has joined Formula 1 as a Global Partner for ten years from 2025, the sport welcomes Louis Vuitton as an Official Partner of Formula 1, bringing together two of the world’s most recognisable brands, known…
Formula 1 Teams Up with Gordon Ramsay for Exclusive F1 Garage Hospitality
Formula 1 is elevating its premium hospitality offering by partnering with Gordon Ramsay, a multiple Michelin-starred chef and long-time friend of the sport. Together, they will deliver an extraordinary culinary experience in the F1 Garage, the most exclusive hospitality space…
Singapore Airlines Extends Title Sponsorship of Formula 1 Singapore Grand Prix for Four More Years
Singapore Airlines (SIA) has announced the renewal of its title sponsorship for the Formula 1 Singapore Grand Prix for another four years, reinforcing its enduring commitment to one of the most prestigious events on the Formula 1 calendar. This extension…
Liberty Media Appoints Derek Chang as CEO & President
Liberty Media Corporation today announced that Derek Chang will become its new President and CEO, effective February 1, 2025. Until then, John Malone, Chairman of Liberty Media, will serve as interim CEO. Mr. Chang brings a wealth of experience as…
TAG Heuer Returns as the Official Timekeeper of Formula 1: A Legendary Partnership Reignited
As Formula 1 commemorates its 75th anniversary, TAG Heuer returns to the pinnacle of motorsport as its Official Timekeeper. This marks the revival of a historic partnership defined by shared values of luxury, precision, innovation, performance, and speed. With a…
Crypto.com and Formula 1 Forge Ahead: Partnership Extended Until 2030
Crypto.com and Formula 1 have announced an extension of their partnership, solidifying their collaboration through 2030. This renewal marks a significant milestone in their relationship, which began in 2021 and underscores their shared commitment to innovation, fan engagement, and global…
Formula 1 to Host Historic Season Launch at The O2: All 10 Teams, Drivers, and Team Principals Unite for Sport’s 75th Anniversary Celebration
Formula 1 is set to make history with a spectacular season launch event at London’s iconic The O2, where all ten teams—including Alpine, Aston Martin, Ferrari, Haas, Kick Sauber, McLaren, Mercedes, Racing Bulls, Red Bull, and Williams—will unite alongside their…
KitKat Named Official Chocolate Bar of Formula 1: A Sweet New Partnership in the World of Racing
In an exciting new chapter for global sports partnerships, Nestlé and Formula 1 have announced a multi-year, worldwide collaboration that positions KitKat as the Official Chocolate Bar of Formula 1. This landmark deal represents Nestlé’s most significant brand partnership to…
American Express and Formula 1 Unveil Exciting New Multi-Year Global Sponsorship Deal
American Express (Amex) and Formula 1 have announced an exciting new multi-year sponsorship agreement that elevates their existing partnership from a regional focus in the Americas to a global scale. This expansion makes Amex an Official Partner of Formula 1…
Exclusive Interview with Mike Krack: Building Success Takes More Than Two Weeks
Paddock Magazine sat down with Aston Martin F1 team principal Mike Krack to discuss various topics, including the current form of the Silverstone-based squad, Fernando Alonso’s workstyle, and Lance Stroll’s cheeky comment. Daniel Horvath: You mentioned in a recent interview…
