Inside Formula 1: Business. Lifestyle. Power.
Sponsorship: new strings in the bow
Formula 1 remains one of the premier marketing investment opportunities for companies around the world. Inherently, brands have invested in Formula 1 partnerships because of three key strengths that have been built and refined over time. Let’s explore what they…
My Race Day: Adrian Taylor
VIAGP’s New Business Development manager Adrian Taylor shares his typical Formula 1 race Sunday with the Paddock magazine. A Formula 1 Grand Prix for us is quite a relaxing day. The main business meetings arranged for the weekend take place…
Q&A In The Paddock: Mario Isola
We sat down with Mario Isola, Pirelli’s racing manager, to talk about his expectations for this new year and the fresh future of Pirelli within the Formula 1 competition. Click here to subscribe to our print edition! Mario, what are your…
The strategy behind… securing a renewal
In my role as a Guest Lecturer for the World Academy of Sport, I deliver sponsorship acquisition training to delegates across a wide range of sports. Their needs are often different, but the one thing that everyone agrees upon is…
Richard Mille becomes Premium Partner of the Alfa Romeo Sauber F1 Team
The Alfa Romeo Sauber F1 Team is delighted to announce that the Richard Mille brand has joined us as Premium Partner for the 2018 FIA Formula 1 season. Click here to subscribe to our print edition! Richard Mille was founded in…
Max Verstappen on why losing is the worst in Formula 1
Dutchman on new rule changes and why he misses Ricciardo’s smile in off season. Click here to subscribe to our print edition! Max Verstappen is looking forward to getting back into the Red Bull Racing F1 cockpit this season after a…
Daniel Ricciardo on why Red Bull Racing can title challenge
Daniel Ricciardo believes that he can use a fun and relaxing off season to fuel a bid for his first Formula 1 driver’s title in his fifth season for Red Bull Racing. Also reveals what he misses about Max, and…
Back to Daytona
By Danielle Crespo | CrowdStrike, the leader in cloud-delivered endpoint cybersecurity protection, has announced its support of three racecars for the legendary Rolex 24 At Daytona race weekend at the end of January 2018. The company has signed a two-car partnership…
Q&A with Manish Pandey, producer of Amazon Prime’s Grand Prix Driver
Ahead of the launch of Amazon Prime documentary series Grand Prix Driver, a four-part series following McLaren Honda as they embark on the 2017 Formula 1 Season, Jon Wilde caught up with series producer Manish Pandey to discuss how the…
The impact young drivers have on Formula 1’s image
Formula 1 is an interesting world where honestly nothing is 100% clear, from the races themselves to the ways new drivers get onto the grid. Some of the really talented ones might be staying out of the world championship for…
David Croft: “The changes are always going to suit ones and not others”
I was lucky enough to get a hold of a radio presenter, broadcaster, Sky Sports Formula 1 commentator David Croft to talk about what he thought of the 2017 season, halo and 2021 regulations. Here’s what David had to say.…
Nigel Mansell: “We need new blood in there”
Recently at the Autosport International show, Stephen Camp had the privilege to sit down with the one and only Nigel Mansell to discuss his career and how he feels about the current climate within Formula 1. Here’s how the interview…
