Inside Formula 1: Business. Lifestyle. Power.
Ferrari’s Road to Redemption: Miami Grand Prix
The 2025 Formula 1 season is fast approaching, and everyone is back paying attention to Scuderia Ferrari. Regarded as the original dream team in motorsport history for decades, Ferrari has had a rollercoaster of a decade, plagued with inconsistency, while rival…
Audi Streamlines Formula 1 Project with Centralized Leadership
Audi is taking its Formula 1 project to the next level by fully aligning its efforts with the precision and synergy of a factory racing team. The appointment of Mattia Binotto as Head of the Audi F1 Project marks a…
Atlassian Williams Racing Accelerates With AI Innovator Airia in New Partnership
Ahead of this weekend’s 2025 FIA Formula 1 Miami Grand Prix, Atlassian Williams Racing is proud to announce a new multi-year partnership with Airia, an innovative enterprise platform that enables organisations to orchestrate, deploy, and manage AI solutions securely and…
Ferrari’s New Era: What Can We Expect in Lewis Hamilton’s Debut Season?
Lewis Hamilton made his F1 debut under the Scuderia Ferrari banner on Sunday, March 16, at the Australian Grand Prix on the Melbourne Grand Prix Circuit. According to the 40-year-old, his first race driving for his new team since leaving…
Five Reasons Why You Should Attend a Formula 1 Race in 2025
Formula 1 isn’t just a sport—it’s a spectacle. From the moment the engines roar to life to the final champagne spray on the podium, a Grand Prix weekend delivers adrenaline, glamour, and unforgettable memories. Whether you’re a lifelong fan or…
Teammates or title rivals? McLaren’s fight to keep it together in 2025
As the 2025 Formula 1 season hits its stride, McLaren finds itself in a dream position, leading the Constructors’ Championship by a generous margin and with Oscar Piastri topping the Drivers’ standings. This is a significant achievement considering the team’s…
Barilla Drives Pasta Partnership with Formula 1 as Official Supplier
Barilla and Formula 1 have officially joined forces in a new, multi-year partnership—uniting two iconic brands built on passion, precision, and the joy of unforgettable shared moments. At the heart of Formula 1 lies the relentless pursuit of excellence. Every…
This Year’s F1 Flavor Adjustments
Okay, let’s talk about F1 rules. Again. It feels like every year, the folks at the FIA grab a rulebook, throw it in the air, and see what sticks, right? Now, 2025 isn’t the massive shake-up we’re bracing for in…
Belvedere Vodka Becomes the Official Partner of Formula 1
Building on the landmark 10-year Global Partnership between Formula 1 and LVMH, Formula 1 is proud to announce Moët Hennessy’s luxury spirit, Belvedere, as the sport’s first-ever Official Vodka Partner. This groundbreaking collaboration marks Belvedere’s debut in global sports, aligning…
ALT Sports Data Named Official Formula 1 Betting Data Supplier
Formula 1 has officially announced a groundbreaking partnership with ALT Sports Data, naming the San Diego-based company as an Official Betting Data Supplier. This collaboration is set to drive engagement and growth within the Formula 1 betting ecosystem, providing fans…
Formula 1 and LEGO Elevate the Thrill with Exciting At-Race Experiences for 2025
Formula 1 and LEGO are set to inject even more fun into the sport as they unveil the next range of products and their plans for packing race weekends with activities for every age of fans throughout the 2025 season.…
Inside F1 75 Live: A Spectacular Formula 1 Experience at London’s O2 Arena
Last night, Formula 1 made history with its first-ever season launch at London’s iconic O2 Arena. Marking the sport’s 75th anniversary, F1 75 Live unveiled the 2025 car liveries in a groundbreaking spectacle that brought together all ten teams and…
