Inside Formula 1: Business. Lifestyle. Power.
Sergio Perez re-signed with Red Bull for the 2022 F1 season
Sergio Perez re-signed contract extension with Red Bull Racing Honda for the 2022 Formula 1 season. Sergio ‘Checo’ Perez joined Red Bull Racing Honda for the 2021 season and was immediately impressed after qualifying on the front row in only…
The Formula 1 Billionaires Rich List
The world of Formula 1 is portraited as high-octane excitement, but behind this façade is a ruthless business attracting individuals with very deep pockets. Click here to subscribe to our print edition! Step forward to the billionaires involved in F1 at…
1. Carlos Slim Helu & family
Age 81 Net worth $68.6bn Source of Wealth Grupo Carso Nationality Mexican F1 involvement Driver sponsor Previously the wealthiest person globally and Mexico’s richest man Carlos Slim Helu controls América Móvil, Latin America’s most prominent mobile telecom firm. Click here…
Guestia – how an app helps Formula 1
Our guest today, Nigel Essam, runs a known event company, Red Eye Events, one of the biggest providers of secondary hospitality over the Monaco GP, hosting 1200 people, including royalty on trackside yachts over the weekend. Click here to subscribe to…
Fanatics and Formula 1 extend their partnership
Fanatics and Formula 1, the global leader in licensed sports merchandise, has yesterday announced a multi-year extension to their e-commerce and manufacturing deal. Click here to subscribe to our print edition! The extension agreed following an outstanding 2020 performance, will see…
Would anyone watch a driverless F1 race?
Formula 1 has always been a sport at the forefront of technology and innovation. In fact, few other sports or industries spend as much of their annual budget on technical development. However, new technology in the sport has often sparked…
Workday and Formula 1 announce a new partnership
Formula 1 today announced Workday (NASDAQ: WDAY), a leader in enterprise cloud applications for finance and human resources, will become the Regional Finance & HR Enterprise Partner of F1 across the UK and Germany, showcasing the shared commitment both brands…
F1 is in a golden era of team parity and talent
As one of the most popular drives in the sport, Lewis Hamilton has all eyes on him every time he touches the track. Repping Team Mercedes, Hamilton, alongside Valterri Bottas have dominated recent races and past seasons. Team Mercedes as…
Drive Coffee becomes an official coffee supplier to Formula 1
Formula 1 has announced Drive Coffee as its Official Coffee Provider, as part of an exciting new multi-year partnership, ahead of the upcoming 2021 FIA Formula One World Championship. As the first speciality coffee company to carry the designation in…
Herjavec Group is appointed as the official cyber security services provider to Formula 1
Herjavec Group, Cyber Operations leader, has been named as its Official Cyber Security Services Provider to Formula 1®. Herjavec Group has been recognised as one of the world’s most innovative Managed Cyber Security Services Providers, with the sole mission of…
What 2021 F1 team car livery is the best?
After a three-month holiday, Formula 1 teams launched their cars, moreover, fans have already seen all 10 liveries not only at official presentations also on the track during the pre-season test and every determined the favourite for yourself. Some liveries…
Drive to Survive vs Survive to Drive
Formula 1 launched the 3rd season of Drive to Survive on Netflix on March 19. Fans once again have the opportunity to be behind the scenes and to see how drivers and teams fight for a victory in a year…
