Inside Formula 1: Business. Lifestyle. Power.
Tata Communications and Formula 1 announce multi-year strategic collaboration
Formula 1 and Tata Communications are delighted to announce a multi-year strategic collaboration, with the company returning to the sport as the Official Broadcast Connectivity Provider of Formula 1, to deliver and enhance a world-class, technologically advanced experience for fans…
Lenovo and Formula 1 sign a partnership agreement
Formula 1 has announced Lenovo as an Official Partner ahead of the upcoming 2022 season. The multi-year deal will see Lenovo’s cutting-edge technology used across Formula 1’s operations as it continues to bring the highest level of racing and entertainment…
What do we expect from motorsport betting in the coming years?
Sports betting has come a long way. Today, there are a plethora of sports that punters can wager on, from football to eSports. We have also seen motorsport betting become mainstream over the years, in part due to improvements in…
Frontier Developments and Formula 1 launch F1 Manager 2022
Frontier Developments plc (AIM: FDEV, ‘Frontier’) today unveiled F1 Manager 2022, their major new management simulation game coming this summer. Following a licensing agreement signed in early 2020 with F1, Frontier is creating a major new game franchise to join…
The Formula 1 and NASCAR connection
Formula 1 and NASCAR are both top-level motorsports, but that is where the similarity ends. They are like chalk and cheese in comparison. NASCAR is more about brute force and raw power, whereas Formula 1 focuses on finesse and overall…
Don’t bet on Motorsports in 2022 without knowing this
Do you love it fast and thrilling? Does blood excitingly course through your veins when the F1 car tires squeal and the betting odds on your favourite motorsports team run up on liontips.com? Click here to subscribe to our print edition!…
What incidents happen to marshals during the race
There have been several recent incidents involving brave guys among the marshals. The FIA was already very much concerned about the safety of anything and everything to do with Formula 1 rounds, but dangerous situations still occurred from time to…
2022 Pirelli Motorsport presentation
For 2022 Pirelli reveals the three pillars behind the upcoming motorsport season: Formula 1, WRC and GT racing. Click here to subscribe to our print edition! Technology, sustainability and support for young talents are the three cornerstones of Pirelli’s 2022 motorsport…
Is Formula E on its way to overtake Formula 1?
This year, we celebrate 10 years since the launch of the ABB FIA Formula E World Championship – the electric cars motorsport racing series that promotes clean mobility. Since its inauguration in 2014, the series has hosted seven seasons and…
AWS and Formula 1 design the racecar of the future
Formula 1 revealed its next-generation racecar that will be used by teams in the upcoming 2022 season. The purpose of the new, more aerodynamic vehicle design is to create more opportunities for wheel-to-wheel racing and therefore, more action on the…
How Formula 1 drivers prepare for races
Formula 1 is one of the most expensive sports in the world. In order to compete in the fastest competition in the world, teams need to assemble the best engineers and technicians to keep vehicles at their best. However, racing…
2021 Formula 1 Power List
The 2021 Formula 1 power list is here. Paddock magazine presents its tenth 100 Most Influential People in Formula 1 list. It’s our very own annual register of the most powerful people in the industry. Click here to subscribe to our…
