Inside Formula 1: Business. Lifestyle. Power.
Alteryx and McLaren Racing announce new partnership
McLaren Racing has today announced a new multi-year partnership with Alteryx, Inc., the analytics automation company that will become an official partner of the McLaren Formula 1 team, from this weekend’s Monaco Grand Prix. Click here to subscribe to our print…
Could 2021 be the best ever Formula 1 season?
Pandemic. Budget limitation. No significant changes in cars compared to the 2020 season. It would seem that the dominance of Mercedes will be predictable and there will be no intrigue for at least another year. But from the first race,…
Workday and Formula 1 announce a new partnership
Formula 1 today announced Workday (NASDAQ: WDAY), a leader in enterprise cloud applications for finance and human resources, will become the Regional Finance & HR Enterprise Partner of F1 across the UK and Germany, showcasing the shared commitment both brands…
AlphaTauri Fashion styles Red Bull Racing
Red Bull Racing Honda is pleased to announce it is charging into the longest Formula One season in style thanks to its new Official Travel Wear Partner, AlphaTauri fashion. Click here to subscribe to our print edition! With this year’s Formula…
Pierre Guyonnet-Duperat: we want to organise the best Grand Prix in the world
Communications Director of the French Grand Prix and former Deputy Media Delegate at Fédération Internationale de l’ Automobile (FIA), Pierre Guyonnet-Duperat is undoubtedly one of the most interesting people in the Formula 1 paddock. Pierre was often seen at motorsport…
Technogym renews Scuderia Ferrari partnership
Scuderia Ferrari Mission Winnow is pleased to announce the renewal of its partnership with Technogym, a world leader in equipment and digital technology, focusing on fitness, wellness and sport. Click here to subscribe to our print edition! Technogym has worked with…
Why Imola can host the Formula 1 race and competes with Monza
Formula 1 Management announced that Imola will again host the Formula 1 Grand Prix on April 18th 2021. This track was always in competition with the most famous Italian track – Monza. Now we will find out why Imola can…
Lights and shadows in the desert
Desert hallucination is an optical phenomenon that makes you believe you see things that actually are not there. However, the spectacle witnessed by millions of Formula 1 fans in Bahrain was quite a real thing. But as it usually happens…
TeamViewer partners with Mercedes-AMG Petronas F1 Team
The Mercedes-AMG Petronas Formula One Team and Mercedes-EQ Formula E Team are proud and delighted to jointly announce the leading global software company TeamViewer as a new official partner. Click here to subscribe to our print edition! TeamViewer will provide the…
Drive Coffee becomes an official coffee supplier to Formula 1
Formula 1 has announced Drive Coffee as its Official Coffee Provider, as part of an exciting new multi-year partnership, ahead of the upcoming 2021 FIA Formula One World Championship. As the first speciality coffee company to carry the designation in…
Honibe and Williams Racing sign a partnership agreement
Williams Racing is delighted to welcome pioneering health and wellness brand Honibe (pronounced honey-bee) as an Official Partner of the team ahead of the 2021 FIA Formula One season. Click here to subscribe to our print edition! With a focus on quality…
What 2021 F1 team car livery is the best?
After a three-month holiday, Formula 1 teams launched their cars, moreover, fans have already seen all 10 liveries not only at official presentations also on the track during the pre-season test and every determined the favourite for yourself. Some liveries…
