Inside Formula 1: Business. Lifestyle. Power.
Senna Sempre: Lotus celebrates 35th anniversary of Ayrton Senna’s first Formula 1 win
It was 35 years ago today, in monsoon conditions, that a determined young Brazilian raced to his first Formula 1 victory and cemented his name in motorsport folklore. Click here to subscribe to our print edition! It was Sunday 21 April…
Eyetime becomes title sponsor of the Austrian Grand Prix
eyetime and Formula 1, the pinnacle of motorsport, is pleased to announce that it will be the new title sponsor for the 2018 Grosser Preis von Osterreich, which will take place at the Red Bull Ring in Spielberg from June…
Axitea becomes Official Partner of the Alfa Romeo Sauber F1 Team
Sauber F1 Team announced that Axitea SpA, a company controlled by the Stirling Square Capital Partners private equity fund, has become a new Official Partner of the Alfa Romeo Sauber F1 Team. Click here to subscribe to our print edition! As…
Fast start for Williams in new fan engagement campaign
Formula One team Williams has recorded strong early results in its new partnership with data-driven sports marketing agency Two Circles to bring its millions of fans and followers closer to the world of Williams and Formula One. Click here to subscribe…
Flex-Box becomes Race Partner of the Sauber F1 Team
The Sauber F1 Team is delighted to announce a one-time race partnership with Flex-Box at the upcoming Singapore Grand Prix. Flex-Box is a global company, which specializes in manufacturing shipping containers. Click here to subscribe to our print edition! During this…
