Inside Formula 1: Business. Lifestyle. Power.
Endstate x BWT Alpine F1 Team Unveil Exclusive Smart Footwear Collection
Endstate has announced a groundbreaking licensing partnership with BWT Alpine Formula One Team, introducing a contemporary luxury travel sneaker designed exclusively for the team. This collaboration represents a bold fusion of high-performance motorsport and cutting-edge footwear design, seamlessly integrating technology…
K-Swiss and McLaren Racing announce a multi-year partnership
McLaren Racing announced a new multi-year partnership with Los Angeles-based heritage footwear brand, K-Swiss, as an Official Partner of the McLaren Formula 1 Team from 2023. Click here to subscribe to our print edition! K-Swiss has nearly 60 years of heritage…
