Inside Formula 1: Business. Lifestyle. Power.
Changes at the top
Can Liberty Media extract what it needs from Formula 1 whilst enhancing the show and solving world peace at the same time? Ross Brawn is here to help. Click here to subscribe to our print edition! The situation Whilst most observers…
Date with Destiny
Bernard Charles Ecclestone turned 86 in October. For more than 40 years he has been at the top of Formula 1; calling the shots, single-handedly negotiating some very difficult patches that would have no doubt defeated others decades younger and…
Formula Fuel
In a winter filled with news on wider tyres, increased aerodynamics, shock world champion retirement announcements and a raft of technical personnel changes, the Formula 1 world has not been short of news. One topic which perhaps hasn’t received the…
The first 100 days
In the takeover of a business or change in political leadership the perceived success or failure can be defined by the strategy presented and actions taken in the first 100 days. What’s the situation in Formula 1? With the sale of…
Mercedes: Does every cloud have a silver lining?
By Elle Haus | Recently Mercedes finally announced Formula 1’s worst kept secret: Valtteri Bottas would be filling the much-coveted race seat vacated by reigning World Champion Nico Rosberg, and joining three-time title winner Lewis Hamilton at the Silver Arrows.…
Gossip Grip: Season finale or final season?
By Kunal Shah and Mithila Mehta | Long story short, Nico Rosberg is the new champ. He celebrated his win by doing a seemingly drunk rendition of a song called “Sex on Fire” (interesting choice for sure!) and having a ball until…
Italian Grand Prix*: the asterisk we missed
The issue of a renewed agreement between FOM and ACI (Automobile Club d’Italia) for the Italian GP at Monza was grabbing a lot of attention recently. A few factors are relevant here, let’s take a glance. It was long-awaited news, both…
Technology companies in Formula 1
Formula 1 has seen an influx of alcohol brands in recent years: McLaren, Force India and Williams have them as major sponsors, while FOM itself has recently inked deals with Heineken, Johnnie Walker and Chandon. And while alcohol sponsorship has…
Social media: The new Formula 1 partner
In the last three years, Formula 1 has seen how its number of viewers has plunged. In contrast, the income for television rights has increased since the broadcasters that cover the sport are, mainly, Pay-TV networks. However, the unfinished business…
Q&A with Mehul Kapadia of Tata Communications
Mehul Kapadia is Managing Director of Tata Communications’ Formula 1 operations, so it’s about time we invited him for a short chat. Click here to subscribe to our print edition! What are your main responsibilities in terms of Formula 1’s business…
A refreshing start
At the Canadian Grand Prix of 2016, Formula One Group introduced their most exciting sponsor of recent times. Heineken, one of the worlds largest advertisers and the world’s best-selling beer, promises big things in terms of activation and fan engagement.…
Out of stagnation?
Social media is something most of us use on a daily basis, sometimes without even thinking about it. Whether it’s communicating with friends, work colleagues or just to share some pictures, it has become a part of life for almost…
