Inside Formula 1: Business. Lifestyle. Power.
Mercedes: Does every cloud have a silver lining?
By Elle Haus | Recently Mercedes finally announced Formula 1’s worst kept secret: Valtteri Bottas would be filling the much-coveted race seat vacated by reigning World Champion Nico Rosberg, and joining three-time title winner Lewis Hamilton at the Silver Arrows.…
The Strategy Behind… commenting on Formula 1.
Having started racing relatively late at the age of 14, Tom Gaymor enjoyed success in various different formulas before retiring after corrective back surgery in 2006. Now best-known for his work on Eurosport and BT Sport, he has also appeared…
My Fantasy F1 Team: Carlos Slim Domit
By Rosa Elena Torres | We at Paddock magazine are very proud to have an insightful businessman and member of the Senate of the Fédération Internationale de l’Automobile (FIA), Mr Carlos Slim Domit to share his own fantasy Formula 1…
Changing to race mode
I’m always a little suspicious when I find it impossible to speak to or communicate with the person at the helm of a business that I have dealings with. I recall being told on one occasion that the Head of…
Technology companies in Formula 1
Formula 1 has seen an influx of alcohol brands in recent years: McLaren, Force India and Williams have them as major sponsors, while FOM itself has recently inked deals with Heineken, Johnnie Walker and Chandon. And while alcohol sponsorship has…
Is it possible to change history?
Change history – is it possible? Formula 1 has got more than 50 years of existence. However, the female presence in motorsport is somehow scarce, at least behind the wheel. Nevertheless, nowadays Formula 1 seems to be more open regarding…
Social media: The new Formula 1 partner
In the last three years, Formula 1 has seen how its number of viewers has plunged. In contrast, the income for television rights has increased since the broadcasters that cover the sport are, mainly, Pay-TV networks. However, the unfinished business…
The web age: Formula 1 blogs
Print media is dead. Long live print media! The last 25 years had an immense influence on the media landscape. The traditional newspapers nearly vanished, but in a way, print found a new home online. This month, I will be…
2016 F1 sporting tyre regulations – what’s new?
The new video from Pirelli explains what’s different in the 2016 Formula 1 sporting tyre regulations. Check it out:
The future of women in Formula 1
With Susie Wolff making the decision to retire from racing towards the end of 2015, I couldn’t help but notice there are very few women in Formula 1 that receive proper media coverage, if any at all. Susie is one of…
CEO of Baku GP: “It’s a modern circuit with a nod to F1’s past”
Paddock Magazine is joined today by Executive Director of Baku City Circuit, Mr Arif Rahimov, who speaks about the prospects of this new, anticipated and much talked-about Formula 1 European Grand Prix. Click here to subscribe to our print edition! What will be…
Top 10 brands that left F1 in the past five years
Here is a list of the top 10 brands that have left Formula 1 in the past five years. To construct this list, I’ve used Forbes Global 2000, an annual ranking of top public companies in the world: Click here to…
