Inside Formula 1: Business. Lifestyle. Power.
Hublot Big Bang Ferrari Watch
By combining two components that cannot be mixed – carbon and metal – Hublot is launching an exclusive bezel with a heterogeneous look. This is the first time a watch has featured this original composite with its innovative style. Following…
The Strategy Behind… being a partner of Ferrari
Shell has a truly impressive history of “fueling” Formula 1. Either it’s being a partner with Ferrari or the general involvement in the sport, this company is definitely a huge part of the circus. We have Kai-Uwe Witterstein, Global Sponsorship…
The right spirit?
Marco Mattiacci was the brain of Ferrari’s business in America when he was suddenly called home to save the Scuderia from more disaster in Formula 1. After seven months, on November 24th, he was replaced by Maurizio Arrivabene, so PADDOCK…
1976 McLaren M23D at 1:8 scale – as featured in RUSH
The epic 1976 season battle between Ferrari’s Niki Lauda and James Hunt of McLaren was one of the most intense championship struggles in Formula 1 history, now dramatically told in the soon to be released movie Rush. Set against a…
Scuderia Ferrari OAKLEY Jupiter Carbon sunglasses
The legendary cars of Scuderia Ferrari define speed, power, and precision. They fuel excitement with cutting-edge innovation. OAKLEY, a company with a similar heritage of technical excellence, has partnered with Scuderia Ferrari to offer special edition eyewear that salutes the…
PUMA Ferrari limited edition footwear
PUMA introduces the Ferrari Limitate, a premium lifestyle footwear collection limited to only 499 pairs of four styles. The Italian produced Limitate collection merges the sophistication of Ferrari with PUMA’s youthful design style, resulting in a desirable and high-end lifestyle…
Test Drive – Ferrari F430 Scuderia
Special circuits deserve worthy road tests, so to coincide with Monaco we’ve plumped for an all-time great: the Ferrari F430 Scuderia. The fact that this model line was officially replaced by the all-new Ferrari 458 Italia last September is irrelevant…
