Inside Formula 1: Business. Lifestyle. Power.
What’s next for Formula E and Formula 1?
Mark Preston is the Team Principal of the Techeetah Formula E team and founder of StreetDrone, not to mention all the years he has worked in Formula 1 with McLaren and Arrows. Let’s ask him a few questions about the…
CEO of Formula E: “I’m a fan of Formula 1 and I still follow it”
Alejandro Agag is a businessman and former politician, now living in London as the Chairman of Addax Capital LLP and the CEO of Formula E Holdings, running the sport of Formula E. With business experience in Formula 1, other motorsport…
Unlocking true fan engagement
Tom Spencer, Owner of Apex Racing PR, discusses the common mistake that many teams are making with their fan engagement efforts and the value that they can unlock by adopting a new approach. Click here to subscribe to our print edition!…
The changing role of the Team Principal
Mark is the Team Principal of the Techeetah Formula E team and founder of StreetDrone, not to mention all the years he has worked in Formula 1 with McLaren and Arrows. So today Mark Preston discusses how the role of…
Autonomy is EV’s killer app
Mark was part of Formula 1 for many years before moving to a Team Principal’s position at a Formula E team and creating the Preston EV StreetDrone. Today Mark Preston predicts that the application of autonomous technologies will unlock greater…
Pininfarina: Looking forward
We sit down with Federico Viganò, General Manager at Pininfarina Shanghai, to speak of the famous company’s bonds with Formula E, Formula 1, designing racing cars and working in new markets. How would you describe your company’s current relationships within…
The open formula of Formula E
Any new business venture takes time to grow to any reasonable size. “Overnight success” is rarely overnight, it’s often the work of many years under the radar before a series of sudden incidents prompt rapid awareness growth and widespread recognition.…
Moving On Up: Lucas di Grassi
Paddock magazine is joined today by Lucas di Grassi, a Brazilian professional racing driver who currently competes for Audi Sport Team Joest in the FIA World Endurance Championship, and for Audi Sport ABT in Formula E. Full name: Lucas di…
Nick Heidfeld: Switching currents
Nick Heidfeld is a seasoned veteran in the world of racing, having spent 11 years in Formula 1 driving for the likes of BMW Sauber, Prost and Jordan. Now the 38-year-old has another welcome challenge in Formula E. Click here to…
If I Ran F1: Mark Preston
Having worked at the pinnacle of Formula 1 with McLaren, Mark Preston found fame in creating the Super Aguri F1 Team in just 100 days. Having embarked on a new challenge in electric racing as team principal of Team Aguri…
Dilbagh Gill: Charging forward with Mahindra
By Alex Goldschmidt | Indian racing outfit Mahindra have been active in the world of motorsport since 2011, having taken the decision to race in the FIM Moto3 Championship. This has seen them become a factory works outfit as of this…
Q&A with Salvador Duran: “Formula E seems to be a total success”
By Rosa Elena Torres | Today we catch a rising motorsport star – Salvador Duran, an impressive driver from Mexico who is racing for the Trulli Formula E Team, to hear his thoughts on the evolution of Formula E. What is…
