Inside Formula 1: Business. Lifestyle. Power.
Motorsport – a charity in need?
I mentioned recently about the formation of the Association of Performance Driving Instructors (APDI) and the fact it was being brought together on the back of a number of concerns instructors had been voicing for years regarding safety. There had…
The DOs and DON’Ts of F1 Twitter
Metro correspondent and F1socialdiary.com editor Adam Hay-Nicholls looks at why Formula 1 has ‘Twitterrhea’, and how to make the best of it. Click here to subscribe to our print edition! A communications tool as inherently narcissistic as Twitter was always going…
One billion worth of media
Andreas Sigl, Global Director of Infiniti Formula 1, shares his insights about their friendship with Red Bull. Click here to subscribe to our print edition! The partnership Now at the end of our third season, it’s a very strong partnership delivering…
Five Ways To… run a successful online webshop
Barry Gough, Managing Director of the innovative F1 Memorabilia website mementoexclusives.com, gives us five tips on running a successful e-commerce business. Click here to subscribe to our print edition! PLATFORM: Choosing the right eCommerce platform can be very frustrating. There are…
New approaches in sponsorship
The world of F1 sponsorship is changing; gone are the days of a brand associating with the sport because it’s a passion of the CEO and subsequently a large logo would be slapped on the side of a car, an…
Racing bonds
I recently received an invitation to a School Reunion in London later this month. It got me thinking about the number of people whom I’ve met over the years who have spoken fondly of their “old school network.” They relate…
“Formula 1”, a novel by Bernie Charles Ecclestone
The most powerful and insanely dominant person in the sport, Bernie has proven his superiority and exceptionality in many ways over the long years of his unique existence. This imposing figure has become the symbol of what a devoted person…
My Race Day: Jennie Gow
Jennie Gow, a recognised and celebrated broadcaster, reports and presents sport for some of the UK’s leading television and radio companies. She gives Paddock magazine a taster of what her usual Formula 1 race Sunday looks like. Click here to subscribe…
F1’s record revenues
F1 could hardly have had a tougher time last year. Before the season began, Honda announced that it would not race in 2009. Soon afterwards, the Formula One Teams Association (FOTA) threatened to set up a rival series. Then came…
Formula 1 teams back to use Windshear’s wind tunnel
Windshear Inc. is looking forward to another successful year after Formula One’s regulatory body, the FIA lifted its ban on teams using full-scale wind tunnels for 2010 onwards. The company operates the only commercially available, full-scale, single-belt, rolling-road wind tunnel…
