Inside Formula 1: Business. Lifestyle. Power.
Mr. Mercedes
The Silver Arrows have enjoyed a brilliant start into the new F1 season. F1 legend Niki Lauda is the man pulling the strings. Click here to subscribe to our print edition! Niki Lauda has seen it all – he gave his…
Characters out of the car
I was chatting earlier this week with some friends who work in professional football. With the start of the new F1 season so close, they asked me about my thoughts on the testing that had gone on in Bahrain. They’d…
When in Bahrain…
I’ve just returned from an interesting visit to Bahrain. As I mentioned in an earlier edition, my primary reason for my being there was to run a two-day sponsorship acquisition training programme for members of the Bahrain Olympic Committee. The…
Rain, scandal and the Monaco Grand Prix
Winning at Monaco is special. The track might not be a fan favourite with plenty of “Monaco fast trains” spoiling the spectacle in recent years, but the drivers feel a special pull towards the winner’s trophy at the Principality. Why?…
Fighting the bull
Toto Wolff was taken in by Mercedes chairman Niki Lauda to run the German marque’s Formula 1 team and snatch the title away from rivals Red Bull Racing. Click here to subscribe to our print edition! Toto Wolff is walking through…
Reflection of the lifestyle
There is something about this word that makes me squirm slightly, but that is probably because I always instantly picture one of these pretentious glossy magazines extolling a life (surely) everyone has consisting of luxury yachts, private planes, exotic cars…
Five Ways To… do social media for an F1 team
Head of Caterham F1’s communications, Tom Webb, gives us five hints on how to creatively master the art of social media for a Formula 1 team. Be open: use social media to open the doors to your world and don’t…
The first one
Michael Schumacher’s first ever Formula 1 car, the Jordan 191 with a Ford engine, will be sold to raise money for charity. The car was given away by Eddie Jordan. Eddie Jordan has given two of his most popular cars…
National development
Aluminium Bahrain B.S.C (Alba) is one of the largest and modern aluminium smelters in the world – is renowned for its premium grade aluminium products, technological strength and innovative policies, strict environmental guidelines and high track record for safety. Established…
The world after Bernie
All good things come to an end and one day sooner rather than later Bernie Ecclestone will be forced to surrender his position at the helm of Formula 1. Ecclestone is indeed very active for his age, but he cannot…
My (Australian) Race Day: Enrico Zanarini
Enrico Zanarini gives us his race day schedule. Click here to subscribe to our print edition! 5 am: I am in Australia, it is the first Grand Prix and I am still severely jetlagged so anyone else who claims waking up…
Much more than Formula 1
It’s an honour to sit down for a business talk with the man behind something like the Bahrain Grand Prix spectacle. Shaikh Salman bin Hamad Al Khalifa, Crown Prince, CEO of Bahrain International Circuit (BIC), tells the story of how…
