Inside Formula 1: Business. Lifestyle. Power.
Women of motorsport
If there’s one question that’s guaranteed to stir up controversy amongst motor racing folk it’s that on-going poser as to whether or not a woman will ultimately win an F1 World Championship Grand Prix. Now before you even start hitting…
Formula 1 on the road
Formula 1 is the haute couture of automotive engineering. It is so alien to other aspects of car R&D that some fans claim F1 technology has more application in the aerospace industry than on the road. While this might be…
Black Jack has gone
Triple Formula 1 World Champion Sir Jack Brabham has died at the age of 88. The Australian was one of the most popular racing drivers ever. Although Brabham’s three titles wins in 1959, 1960 and 1966 were even surpassed by…
Mr. Mercedes
The Silver Arrows have enjoyed a brilliant start into the new F1 season. F1 legend Niki Lauda is the man pulling the strings. Click here to subscribe to our print edition! Niki Lauda has seen it all – he gave his…
Characters out of the car
I was chatting earlier this week with some friends who work in professional football. With the start of the new F1 season so close, they asked me about my thoughts on the testing that had gone on in Bahrain. They’d…
When in Bahrain…
I’ve just returned from an interesting visit to Bahrain. As I mentioned in an earlier edition, my primary reason for my being there was to run a two-day sponsorship acquisition training programme for members of the Bahrain Olympic Committee. The…
Rain, scandal and the Monaco Grand Prix
Winning at Monaco is special. The track might not be a fan favourite with plenty of “Monaco fast trains” spoiling the spectacle in recent years, but the drivers feel a special pull towards the winner’s trophy at the Principality. Why?…
Fighting the bull
Toto Wolff was taken in by Mercedes chairman Niki Lauda to run the German marque’s Formula 1 team and snatch the title away from rivals Red Bull Racing. Click here to subscribe to our print edition! Toto Wolff is walking through…
Reflection of the lifestyle
There is something about this word that makes me squirm slightly, but that is probably because I always instantly picture one of these pretentious glossy magazines extolling a life (surely) everyone has consisting of luxury yachts, private planes, exotic cars…
Five Ways To… do social media for an F1 team
Head of Caterham F1’s communications, Tom Webb, gives us five hints on how to creatively master the art of social media for a Formula 1 team. Be open: use social media to open the doors to your world and don’t…
The first one
Michael Schumacher’s first ever Formula 1 car, the Jordan 191 with a Ford engine, will be sold to raise money for charity. The car was given away by Eddie Jordan. Eddie Jordan has given two of his most popular cars…
National development
Aluminium Bahrain B.S.C (Alba) is one of the largest and modern aluminium smelters in the world – is renowned for its premium grade aluminium products, technological strength and innovative policies, strict environmental guidelines and high track record for safety. Established…
