Inside Formula 1: Business. Lifestyle. Power.
From 7 to 77
The Executive Director of Singapore GP, Michael Roche, the man who is responsible for the entertainment of a really impressive Formula 1 Grand Prix, chats to us about what kind of work goes into that. Entertainment is a very broad…
An inside job
On the 1st of July, I attended the MIA Summer Reception at the House of Lords. As you can imagine, it was a special event for me, being the 20th Anniversary of the business organisation that I founded, with a…
The four faces of a Formula 1 conflict
At the end of June, the FIA introduced its regulation changes plans for the 2015 Formula 1 season. The new rules spanned a number of areas (e.g. no pre-season testing outside Europe), but the change that got the most attention…
Knocking on the door of F1
Women are constantly moving forward in motorsports, and we are constantly coming back to this interesting topic. This time we sit down for a business talk with two impressive personalities – Elena Chatzikonstantinou, founder and CEO of THE CODE 20,…
A transitional phase
A transitional phase: Formula One, geography doesn’t have much of an impact on sponsorship. F1 truly is a global sport with common fan characteristics around the world. I’ll speak about that more in a moment. Click here to subscribe to our…
Lead, follow or… become irrelevant
The Team Principal position seems to be out of fashion in Formula 1. McLaren has a Racing Director (Eric Boullier). Mercedes has two Executive Directors (Toto Wolff and Paddy Lowe). Gone are the days when Il Commendatore Enzo Ferrari ruled…
The Germans
The overwhelming answer from most people if asked if motorsport has become more dangerous is a resounding “no”. The cars, the circuits, the helmets, the hazards and the medical facilities have all improved and the evolution of each of these…
So close or so far?
Tim Scott, Commercial Director of Status Grand Prix, updates us on the valuable shifts in other series around the pinnacle of motorsport – GP2, GP3, DTM, GT and so forth. Click here to subscribe to our print edition! The point The…
GOSH!
Antonia Dalmahoy, Director of Corporate Partnerships at Great Ormond Street Hospital (GOSH) Children’s Charity, tells us all there is to know about her work and the relationship with Formula 1. Click here to subscribe to our print edition! Great Ormond Street…
If I Ran F1: Alex Hint
Alex Hint, an author of the very creative book called ‘Will Google Buy Formula 1’, gives us his take on how things would be different if he had control of the whole sport. Click here to subscribe to our print edition!…
How I Spend It: Enrico Zanarini
Brilliant and vivacious, recognised and respected as a specialist in driver management and sponsorship acquisition, the Director of Media Sport Group, mister Enrico Zanarini opens his wallet for the Paddock magazine. What was your first job? How much did you…
Cycle of charity
Ex-Formula 1 world champion Damon Hill was one of the dozens of cyclists who returned to Guildford at the weekend after riding 250 miles to the continent and back for charity. Click here to subscribe to our print edition! Halow Project…
