Inside Formula 1: Business. Lifestyle. Power.
Should Bernie buy Twitter?
Bernie Ecclestone’s seeming dismissal of social media contrasts sharply with what other racing series, and major sports leagues, are doing with social media. We’ll have a look at how NASCAR monitors social media and the corresponding benefits. Click here to subscribe…
The benchmark race
Singapore was the 29th country to hold a Formula 1 Grand Prix and it has turned out to be a success story ever since. When the Singapore Grand Prix was first introduced to the Formula 1 calendar for the 2008…
The auto dentist
In an overnight move, Colin Kolles and a Swiss-Arabian consortium have taken over Caterham F1 from unlucky team boss and airline owner Tony Fernandes. Here’s the story behind all that. Click here to subscribe to our print edition! If you have a…
The Strategy Behind… celebrity endorsements!
Over a 15-year period, Dominic Reilly generated over £250m in sponsorship revenues whilst working first for sports agencies and then as Head of Marketing at the Williams F1 Team. This time Dominic gives us his take on celebrity endorsements. Click…
THE END or another start?
By Claire Jane Earley Formula 1 is a notoriously prickly sport. Fans and followers alike will know that whilst teams, drivers, truckies and anybody who is anybody in F1 engage regularly with fans on social media (sometimes too regularly, as…
My Race Day: Will Courtenay
Head of Race Strategy at Infiniti Red Bull Racing, Will Courtenay, shares his typical Formula 1 race day with us. 7:00am – I wake up, get straight out of bed and into the shower. We normally have breakfast at the…
If I Ran F1: Tom Potter
A former racing driver himself, Tom has over 15 years of commercial experience in Formula 1, including 10 years responsible for Commercial Alliances at Williams F1. He is currently CEO of Rush Group – the sports and entertainment marketing specialists…
Five Ways To… make F1 come alive
Codemasters is a company which can be proud of works that are known all around the globe – it’s the birthplace of some of the most interesting motorsport video games. Lee Mather, Senior Games Designer at Codemasters, gives us five…
£900,000!
Formula 1 drivers and celebrities got together at the tenth annual F1 Party at the V&A Museum, London in July. PADDOCK magazine takes a peek at the results of this noble Great Ormond Street Hospital’s charity event. Click here to subscribe…
From 7 to 77
The Executive Director of Singapore GP, Michael Roche, the man who is responsible for the entertainment of a really impressive Formula 1 Grand Prix, chats to us about what kind of work goes into that. Entertainment is a very broad…
An inside job
On the 1st of July, I attended the MIA Summer Reception at the House of Lords. As you can imagine, it was a special event for me, being the 20th Anniversary of the business organisation that I founded, with a…
The four faces of a Formula 1 conflict
At the end of June, the FIA introduced its regulation changes plans for the 2015 Formula 1 season. The new rules spanned a number of areas (e.g. no pre-season testing outside Europe), but the change that got the most attention…
