Inside Formula 1: Business. Lifestyle. Power.
The Sochi roulette
The Formula 1 folk is focused on a particular Grand Prix this year – everyone is curious whether Sochi GP will live up to the hopes and become a success like Singapore GP did. Sergey Vorobyev, Deputy General Manager at…
Blast From The Past: first Japanese Grand Prix
Paddock magazine relives the first-ever Formula 1 Grand Prix in Japan. Click here to subscribe to our print edition! The 1976 World Championship was to be decided at the Mount Fuji circuit, with Niki Lauda just three points ahead of James…
How to meet sport executives?
CEO and Founder of a very particular company iSportconnect, Mr Sree Varma, guides us through the steps of making sports executives start new business relationships with one another. Click here to subscribe to our print edition! What’s underneath it all I…
Where Are They Now: Peter Windsor
We take a short glance at the career of a journalist and businessman who came very close to creating an American Formula 1 team in 2010 – Peter Windsor. Peter David Windsor was the Sporting Director of the US F1…
Keepin’ it rollin’
Since 2011 Italian tyre manufacturers Pirelli are back as Formula 1’s exclusive supplier. Motorsport director Paul Hembery has had a rollercoaster-life ever since. Click here to subscribe to our print edition! The 2010 Canadian Grand Prix changed both the direction of…
If I Ran F1: Jonny Dodge
Events & travel entrepreneur, investor, CEO of GP Management and part-time adventurer Jonny Dodge gives us his take on how things would be different if he had the steering wheel of the whole sport. Click here to subscribe to our print…
Where Are They Now: Jarno Trulli
Jarno Trulli is not your ‘typical Italian’: he arrives early for appointments; does not care for football, claiming he did not even support Italy in World Cups; and he even has a Finnish name – he is called Jarno after…
The Strategy Behind… travelling as an F1 team
For most Formula 1 people, the race calendar is a pulsing reminder of the various Grand Prix destinations they have to visit every year. Franco Massaro, Race Team Co-Ordinator at Sahara Force India, shows us just how complicated and carefully…
Entertain, excite and engage
Podium Lounge have been hosting their celebrity focused Formula 1 track-side event in Singapore since 2009 at The Ritz-Carlton, Millenia and only recently expanded their brand to include Abu Dhabi (Yas Viceroy Hotel), Melbourne (Ms Collins) and Monaco (Zelo’s at…
My Race Day: Zak Brown
A powerful motorsport marketer, founder of JMI, former CEO of CSM Sport & Entertainment and the current CEO of McLaren Racing, mister Zak Brown shows us what his typical race day looks like. Click here to subscribe to our print edition! The night before.…
Marketing on the grid
Having grid girls at motorsport events is as traditional as rain in an English summer. Grid girls have been the face of motorsport teams for more than 40 years but over the years the role of the girls has changed…
Five Ways To… create a unique service culture
Lyndy Redding – chef, founder and head of Absolute Taste, an impressive Formula 1 hospitality company, gives us five tips on how to provide better service than guests can possibly imagine. Click here to subscribe to our print edition! Food…
