Inside Formula 1: Business. Lifestyle. Power.
The butcher boy
Non-motorsport fans will automatically associate the name John Booth with the assassin of President Abraham Lincoln in 1865. However, to all petrol heads, John is known as the Team Principal of Marussia F1 and an assassin of a different kind.…
Santander’s Formula 1 saga
Many people in the Formula 1 paddock were saddened to hear of the passing of Emilio Botin, Chairman of Santander Bank. He was closely involved in Santander’s Formula 1 sponsorship program, which has provided significant results for the bank and…
The Strategy Behind… WOWing the world
Red Bull has a history of surprising us with spectacular events like throwing a person into the atmosphere or doing sky-high F1-car doughnuts in Dubai. Obviously, this is a big part of why so many people love the brand and…
Money, Egos & Speed – In need for a revival
If there’s one annual motorsport event that I would be really upset to miss, it’s the Goodwood Revival. This year we were blessed with amazing weather, some superb flying displays which included the last two Lancaster bombers still capable of…
Where Are They Now: Vitaly Petrov
Paddock magazine remembers the career of Vitaly Petrov and finds out what is he up to these days. Click here to subscribe to our print edition! Unlike most top drivers, Petrov did not begin his career in karting, as there…
Watch it!
Quinting is an independent Swiss Manufacture most famous for developing the first and only 100% transparent watch. They are clearly positioned on the luxury segment, developing products as sophisticated as it possibly gets. However, the company has that specific characteristic…
My Race Day: Alex Goldschmidt
The sharp and insightful FIA and ITR-accredited motorsport journalist, who’s specialising in Formula 1 and has been an automotive professional for over 14 years, Mr Alex Goldschmidt, opens up about his typical F1 Sunday. Off to the track early. It’s…
My Fantasy F1 Team: Panos Seitanidis
Panos Seitanidis has been an F1 commentator on Greek TV for the past 12 seasons. In between duties in front of a microphone and as the Editor of a leading Greek motorsport website NewsAuto.gr, Panos gives the Paddock Magazine his…
A ticking relationship
The independent Swiss watch manufacture ARMIN STROM develops, produces and hand finishes each of its watches in its dedicated workshop in Bienne. The timepieces in its collection embody the venerable tradition of Swiss watchmaking combined with a modern look and…
The good type of barriers
Tecpro is an extremely innovative company specialising in the production of racing barriers. Simply put, the reasons of Tecpro dominance are pretty evident to anyone who has witnessed the spectacle of motorsport: these barriers have 40% more energy absorption without…
How I Spend It: Barry Gough
Barry Gough, Managing Director of the very innovative Formula 1 memorabilia company Memento Exclusives, opens his wallet for us. Click here to subscribe to our print edition! What was your first salary? Does a paper round count? My first job was…
Five Ways To… make drivers succesful
A professional who spent over 22 years in Formula 1, a recognised and respected expert in driver management and sponsorship acquisition, the Director of Media Sport Group, Mister Enrico Zanarini, gives us five tips on how to make drivers into…
