Inside Formula 1: Business. Lifestyle. Power.
Marketing after party
We sit down for an after-the-USA-GP chat with Ginger Leigh, Executive Producer and Marketing Director of Formula VIP Events, a company providing luxury and high octane entertainment surrounding races in Austin. 2014 The USA Grand Prix and the “Blu at…
Race follows spectators
If you haven’t heard of Geobrugg, there is a lot to discover. The Swiss company is the global leader in the supply of safety nets and meshes made of high-tensile steel wire. Many years of experience and intensive collaboration with…
Looking back, forward and up
Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in the Middle East, North Africa and Asia. A provider of premium lifestyles through its world-class portfolio of integrated communities, the company…
Driver In Focus: Valtteri Bottas
Paddock magazine investigates the past and present of Valtteri Bottas, a driver who has everyone’s eyes on him this season. Click here to subscribe to our print edition! Valtteri Bottas began his career racing karts at the age of six. Over…
Charity Box: Leg it!
RunThatTrack is a very interesting concept, focusing on Formula 1, charity and, well, running. Click here to subscribe to our print edition! The concept was conceived over a few drinks at a bar during the 2009 Formula 1 season. Several events…
Blast From The Past: How far back was 2009?
Blast from the past: Paddock magazine relives the first ever Formula 1 Grand Prix in Abu Dhabi. Click here to subscribe to our print edition! The 2009 Abu Dhabi Grand Prix (formally the Etihad Airways Abu Dhabi Grand Prix) was the…
The grip
Firstly, just what exactly is Roadgrip? Today it’s a global organisation with roots in road and surface preparation for the aviation industry, experienced in delivering time-critical projects under the constraints of international contracting. The inventive team takes care of complete…
The right spirit?
Marco Mattiacci was the brain of Ferrari’s business in America when he was suddenly called home to save the Scuderia from more disaster in Formula 1. After seven months, on November 24th, he was replaced by Maurizio Arrivabene, so PADDOCK…
Dropping like flies
Since the new millennium has started, staying in the business has become a merely impossible task for Formula 1 newcomers. The list of teams that had to be sold is long and in recent years, takeovers have even gone out…
If I Ran F1: Mark Hughes
This man has been responsible for setting up and operating several of the newer Formula 1 tracks in the emerging markets. Previously Operations Director in Bahrain, Abu Dhabi and VP – Operations in India, Mark Hughes has set up his…
My Fantasy F1 Team: Martin Whitaker
The head of Sportique 88, a solid and boutique sports and business advisory consultancy, mister Martin Whitaker, shares his very own Formula 1 fantasy set with the Paddock magazine. Click here to subscribe to our print edition! The car I am…
Radio silence
I have been following Formula 1 for the better part of the last two decades and I am still surprised by the speed with which the pit radio rules in the sport were amended. In the weeks between the Italian…
