Inside Formula 1: Business. Lifestyle. Power.
The Strategy Behind… taming the F1 slang.
We hear from Panos Seitanidis, F1 Commentator at Alpha TV Greece and Editor-in-chief of NewsAuto.gr, to catch up about catching up with Formula 1 slang. Click here to subscribe to our print edition! Childhood Formula 1 is like the mother of all…
My Race Day: Laurence Cellario
Director of Incentive Concept, a marvellous Formula 1 hospitality company in Monaco, Laurence Cellario, gives us a taste of how her usual race day looks like. Click here to subscribe to our print edition! Waking up during a GP weekend is…
The Strategy Behind… being a partner of Ferrari
Shell has a truly impressive history of “fueling” Formula 1. Either it’s being a partner with Ferrari or the general involvement in the sport, this company is definitely a huge part of the circus. We have Kai-Uwe Witterstein, Global Sponsorship…
Sharing the values
IWC became the Official Engineering Partner of Mercedes AMG Petronas F1 team at the start of the 2013 racing season and has confirmed its commitment until the end of the 2018 season. IWC Schaffhausen and AMG, the performance brand of…
Driver In Focus: Lewis Hamilton
It’s no surprise that this year Lewis Hamilton was at the epicentre of attention for almost the entire season – the very talented Brit proved he’s consistent and thorough in his path to a second Formula 1 World Champion title.…
How to crowdfund an F1 team
You’ve probably heard about Project Brabham, and if you didn’t, we’re sure you will. It’s a bold new approach for racing that makes motorsport more accessible, more transparent and more engaging to fans. Above all this, it allows a team…
Where Are They Now: Eddie Irvine
We take a glance at the career of Eddie Irvine, a British racing driver from Northern Ireland. He was the runner-up in the 1999 Formula 1 World Drivers’ Championship, driving for Ferrari. He first drove in Formula 1 with the…
BIG time for BIC
Over the last 10 years, Bahrain International Circuit (BIC) has made the transition from being the first regional venue to host major international motorsport events to becoming one of the most established and valuable circuits on the FIA Formula 1…
Hunger for high-end racing
Hunger for racing: we sit down with Maria Serrat, Formula 1 Reporter at Movistar Fusión TV, to talk about how to talk about Formula 1. Click here to subscribe to our print edition! The absolute musts What’s most important today in…
Five Ways To… protect a race
Protect the race: in motorsports, there have been many innovations to improve safety in cars and gear. However, the safety level of a race depends on a high degree not on the track – but on the boundaries. Jochen Braunwarth,…
Still up for grabs!
Still up for grabs: in 1992 Michael Schumacher raced to his first-ever podium finish, taking third place in what was to become the last ever Mexican Grand Prix – until 2015, of course. The car that took him there, the…
Formula 1 2014 sponsorship roundup
A roundup of sponsorship: the 2014 season brought both good news and tough challenges for the sponsorship scene. It was great to see Martini back in Formula 1, but now there is pressure to eliminate alcohol sponsorships. Senior sponsorship execs…
