Inside Formula 1: Business. Lifestyle. Power.
2015 season preview – sponsorship
That eternal equation – is the income greater than the outgo? It’s a timely question as we approach the new season, and sponsorship is certainly one of the main revenue streams for Formula 1 teams. Who has been successful in…
Ensuring financial health
Ensuring financial health: KBS Communications is a UAE-based marketing and communications firm that specializes in projecting UAE national values onto a global audience. Managed by one of the most experienced and respected local operators Kawthar Bin Sulayem, the company guarantees…
The Strategy Behind… giving COTA its charm
Miro Rivera Architects is a respected company in the Formula 1 world – it’s an award-winning architectural firm operating in Austin, Texas since 1997. We are joined by partners Juan Miró, FAIA and Miguel Rivera, FAIA, to hear about the…
Moving On Up: Alex Yoong
Paddock magazine catches up with Alex Yoong, a very promising and solid racer. Date and place of birth: Kuala Lumpur, Malaysia. July 20th, 1976. Team: Absolute Racing, Audi R8 LMS Cup Highlights: 2001, 2002 Formula 1 with Minardi 2005-2008 A1…
If I Ran F1: Jerry Priddle
Jerry Priddle has worked in Canadian motorsports for 30 years. He handled PR and marketing for the Toronto and Vancouver Indys during the CART era and the Grand Prix of Canada in the early 1990s. He was part of the…
My Fantasy F1 Team: Hermann Tilke
Hermann Tilke, “the architect of F1”, is one of four designers recognised by the FIA yet has predominantly been the only one to be commissioned to create Formula 1 tracks. We at Paddock magazine are honoured to get the exclusive Mr Tilke’s…
We can learn a lot from Hollywood
2014 was a spectacular motorsport season. The arrival of hybrid engines in F1, a thrilling duel between the Formula 1 world championship contenders Nico Rosberg and Lewis Hamilton, a spectacular WEC season which saw Porsche’s return and Toyota’s first triumph,…
“That’s an experience you can’t buy!”
More than once I’ve heard hospitality guests of a Formula 1 event say something like “that’s an experience you can’t buy!” Indeed there are few things that compare with the quality and excitement of attending a Formula 1 race as…
The toothless ruler?
The toothless ruler: FIA President Jean Todt has an impressive record in motorsport to his name. However, he seems powerless in his battle for saving Formula 1. Click here to subscribe to our print edition! Jean Todt was born a doctor’s…
The Strategy Behind… taming the F1 slang.
We hear from Panos Seitanidis, F1 Commentator at Alpha TV Greece and Editor-in-chief of NewsAuto.gr, to catch up about catching up with Formula 1 slang. Click here to subscribe to our print edition! Childhood Formula 1 is like the mother of all…
My Race Day: Laurence Cellario
Director of Incentive Concept, a marvellous Formula 1 hospitality company in Monaco, Laurence Cellario, gives us a taste of how her usual race day looks like. Click here to subscribe to our print edition! Waking up during a GP weekend is…
The Strategy Behind… being a partner of Ferrari
Shell has a truly impressive history of “fueling” Formula 1. Either it’s being a partner with Ferrari or the general involvement in the sport, this company is definitely a huge part of the circus. We have Kai-Uwe Witterstein, Global Sponsorship…
