Inside Formula 1: Business. Lifestyle. Power.
Heroes of the future
Nico Hülkenberg’s victory at Le Mans paves the way for Formula 1 drivers into the WEC and triggers a boom of top-level endurance racing: does the WEC supersede Formula 1 as the new pinnacle of motorsport? Click here to subscribe to…
The Strategy Behind… keeping F1 exciting.
Once again we meet up with Kai Ebel, a vivacious and truly interesting Formula 1 personality, a respected motorsport journalist, to talk about what’s keeping the sport fresh and what are the future prospects of Formula 1’s identity. Click here…
If I Ran F1: David Brabham
Brabham is one of the most successful and recognisable names in the history of motorsport and now David Brabham is continuing his father’s legacy by bringing the team name back through an innovative new model. Check it out if you…
The new Bernie?
Formula 1 supremo Bernie Ecclestone is not getting any younger, and the number of his critics is rising by the day. It’s time to consider some key individuals who might replace him. When facing charges for fraud in Germany a…
A country for boring men
Gone are the days when [insert glorious memory from the past]. Whether that’s annoying or not, it’s often the case today, especially in sport. Especially in Formula 1. This insanely exhilarating kind of motor racing used to be about the…
Moving On Up: Boris Miljevic
A very creative and talented racer Boris Miljevic is on our radar this month. Keep an eye out for this one! Click here to subscribe to our print edition! Name: Boris Miljevic Date of birth: November 25, 1984 Place of birth:…
Vorsprung durch “backwards”: why will Audi leave Formula 1 alone
Much speculation has been made over the past few seasons about whether automotive giant Audi would join the world of Formula 1 in the near future. However, with the future of the VW Group management yet to be decided,…
The roooooooar
We meet up with Elisabeth Hake, an old friend of the magazine, owner and Motorsport Marketing & PR Consultant at EHMC, now working with HTP Motorsport GmbH, to get to know a certain racing team that caught our eye and…
2015 Formula 1 driver salaries
Business Book published a detailed salary ranking of 2015 Formula 1 racers, and we were eager to find out whether those numbers were correct. So here’s the list with all the numbers of just how much Formula 1 drivers are…
If I Ran F1: Richard Phillips
We catch up with Richard Phillips, the man who has been Managing Director of Silverstone for over ten years. Now MD of TPF Associates Limited, Richard shares his thoughts with the Paddock magazine on what he would change in the…
Five Ways To… make a sponsorship decision
Sergio Garcia is an experienced racing driver and coach, now working as a Sponsorship and Event Manager in Continental Tyres Spain. He gives the Paddock magazine five tips on how to make an important sponsorship decision. Click here to subscribe to…
Lewis Hamilton – Circuit Preview: Austria
Get set for the Austrian Grand Prix with Lewis Hamilton! “You have to have a lot of confidence to attack in turn 5 and 6 and not to brake. It looks pretty tight and you can never imagine that you’re…
