Inside Formula 1: Business. Lifestyle. Power.
Electric dreams
In London, the inaugural Formula E season has ended on a high. The world’s first major all-electric racing series has set out to be the future of auto racing. But is it really? Is Formula E made to last or…
Monaco as a marketing tool
A journey through the majestic corridors of the Palace was leading to the man in charge of managing the sublime, festive, exclusive and very successful place called Monaco. Paddock magazine got invited to sit down and chat personally with Albert…
Will Google buy Formula 1?
Alex Hint, author of the very creative book called “Will Google Buy Formula 1”, gives us his insights on the social media side of the sport. The book is my take on how Formula 1 could save its popularity in…
Searching for the Swiss Army Knife car
McLaren F1 and Honda have reunited for the 2015 Formula 1 Season to become a major force in the sport again. So far, the project is a disaster. All the ingredients are there – a team that has won 182…
Five Ways To… supercharge your F1 sponsorship
This month we at Paddock magazine have looked at some of the less-talked-about opportunities for sponsors in Formula 1 and why they should be a part of every sponsor’s activation plan in 2016. We have Oli Richards, Head of Marketing…
Communist Formula
Tamás Rohonyi is a Hungary-born businessman and the promoter of the Brazilian Grand Prix. He is also a good friend of Bernie Ecclestone. No wonder that Mr Rohonyi had his own stake in the birth of the Hungarian Grand…
Race Check-Up: Drama 2.0
Race Check-Up: Drama 2.0A refreshing podium after 69 laps of high-voltage drama is what the 2015 Hungarian Grand Prix in Budapest delivered. So what was the plot of this exhilarating play? On a sunny day in Budapest, four-time World Champion…
Lewis Hamilton – Circuit preview: Hungary
Belting up for the Hungarian Grand Prix with Lewis Hamilton! “It’s like a go kart circuit. You have to be really aggressive!” says MERCEDES AMG PETRONAS Formula 1 Team Driver Lewis Hamilton of the challenging Hungaroring circuit. With four wins…
A Statement from the Bianchi Family
It is with deep sadness that the parents of Jules Bianchi, Philippe and Christine, his brother Tom and sister Mélanie, wish to make it known that Jules passed away last night at the Centre Hospitalier Universitaire (CHU) in Nice, (France)…
My Race Day: Carmen Jorda
Lotus Development Driver, the wonderful Carmen Jorda, shares her typical race day schedule with the Paddock magazine. The day before Firstly, and most importantly, I need to go to bed early the night before. A good night’s sleep is crucial…
Outside Investment: a home for motorsport
The Dethleffs GmbH & Co. KG is an exclusively traditional manufacturer of leisure vehicles in Europe, started back in 1931. It has grown into one of the most significant manufacturers all over the world and today it has a wide…
My Fantasy F1 Team: Rafaël Galiana
The amazing Tecpro barriers have been keeping Formula 1 drivers and cars safe for some time now. Paddock magazine visits Rafaël Galiana, MD of Tecpro, who shares his ultimate Formula 1 fantasy set. Click here to subscribe to our print edition!…
