Inside Formula 1: Business. Lifestyle. Power.
Lewis Hamilton – Circuit Preview: Russia
Ready for Russia – the outlook of the F1 World Champion. “Last year we had an amazing race there, in fact, it was the first race that I’d ever experienced in Russia”, MERCEDES AMG PETRONAS Formula 1 Team Driver Lewis…
Brembo Brake Facts: Russia
The hardest braking point on the Sochi International Street Circuit lies ahead of turn 2. The F1 drivers decelerate sharply here by 223 km/h over just 129 metres. 2,345kW of brake power are released in the process. 5.5 g is…
Status Quo… great on stage, not in motorsport!
I was pleased to receive a very positive response to my recent Money, Egos & Speed feature named “Are we brave enough for a new approach?” You may recall that in the article I put forward a few ideas, some…
Bottas vs Massa: Pedal to the metal in Suzuka
In the practice sessions, Williams F1 drivers Valtteri Bottas and Felipe Massa get the maximum performance out of their cars. But will they know, how long the pit crew needs to reassemble the car for the next stint? The answer…
Brembo Brake Facts: Japan
The hardest braking point at the Suzuka circuit is approaching turn 16, Casio Triangle. Here the driver has to brake down hard, decelerating by 218 km/h over just 146 metres. 1,688 kW of power is released in the process. The…
Lewis Hamilton – Circuit Preview: Singapore
Get ready for the night race in Singapore – with the Formula 1 World Champion! “You have high speed, medium speed and low speed… you have bumpy parts, you have smooth parts… it’s probably one of the trickiest and most…
The Strategy Behind… pumping the music louder.
The entertainment and design of the Austin Formula 1 party in Blu is always new and fresh each year. With regard to change, marketing efforts in general across all of the F1-related industries here will be increased since Austin is…
Brembo Brake Facts: Singapore
The hardest braking point on the Marina Bay Street Circuit is approaching Memorial. Here the driver has to brake down hard, decelerating by 220 km/h over just 132 metres. 2,181 kW of power is released in the process. The driver…
At the berth
Camper & Nicholsons is widely recognised to be one of the world’s oldest and most prestigious yachting business names, with origins dating back to 1782 when boat building began at Gosport, in the south of England. We are lucky to be…
If I Ran F1: Chris Frampton
Having been working in the New Media space since 1991 and launching an Internet broadcast business in 1995, Chris Frampton first approached Formula 1 in 1997 with an idea for concerts and internet broadcasting when the Internet was very much…
Sponsorship acquisition – what’s going wrong?
Here we are already over the halfway point of the season. Thankfully, the Hungarian Grand Prix provided a glimpse of what Formula 1 is capable of delivering when everything comes together. Let’s just hope for the same degree of unpredictability…
Race Check-Up: Monza mayhem
At the temple of speed in Monza, Mercedes driver Lewis Hamilton took the 40th win and 81st podium of his career, with a 24 second lead. He was followed by Ferrari racer Sebastian Vettel and Williams’ own Felipe Massa. On…
