Inside Formula 1: Business. Lifestyle. Power.
My Race Day: Charlie Hooper
This time we experience what’s it like to be Charlie Hooper, Systems Engineer at Williams F1, on a regular Formula 1 race Sunday. Click here to subscribe to our print edition! 07:00 Wake up! 09:00 sees us arriving at the track.…
Gossip Grip: December
Gossip grip: December, Ferrari is upset that Red Bull Racing believes it’s their ‘right’ to have a good engine. If that’s the case, we wonder if Manor feels it is their ‘right’ to have a good chassis. And let’s not…
Liam Cunningham (Game of Thrones): “F1 is where my heart is”
The TV series Game of Thrones has attracted record numbers of viewers on HBO and attained an exceptionally broad and active international fan base. It has received widespread acclaim by critics, particularly for its acting, complex characters, story, scope and…
2015 Formula 1 Season Review
Like each year, we present our very own season review, hand-crafted by our Formula 1 hitlady Dessislava Jeleva. It’s a fresh team-by-team report of 2015, from the heights of Mercedes to pits of Manor, including all relevant shifts, tricks and twists in the travelling circus of…
2015 F1 Content Marketing Awards
December is always a period of reflection in Formula 1. A time to look back at what worked well and plan for the new season. Let’s praise and examine some of the best F1 content marketing of the year. Whilst the…
2015 F1 Social Media Awards
By Marti Tucci | 2015 was filled with amazing highs and some terrible lows, but it did not disappoint overall… well, I suppose that depends on who you were cheering for. Social media proved once again to be the best place…
Renault to return in 2016 as an F1 team
Ending all speculation about its exit from Formula 1 and its doubted future, Renault has announced that it will return to Formula 1 as a team in 2016. The French manufacturer was in talks with Lotus F1 Team and was…
Jo Ramirez: “Invest in the talents from the Americas”
By Rosa Elena Torres | We sit down for a chat with Jo Ramirez, a respected author and ex-employee of several sports car racing teams. From 1984 to 2001 he was coordinator of the McLaren Formula 1 team, and he finally…
How I Spend It: Zak Brown
We have a very strong businessman, a former professional race car driver, Founder of JMI and Chief Executive Officer of CSM Sport & Entertainment, mister Zak Brown to open his wallet for us this time. Enjoy! Click here to subscribe to our print…
D(r)iving into the abyss
As we are over the end of the Formula 1 season, some parts of Formula 1 are looking to wind down, but not the commercial teams. Whether they are in-house for a team or an agency brokering deals for brands and…
Abu Dhabi race check-up: What went down
Nico Rosberg won the 2015 Formula 1 Abu Dhabi race with an 8.2-second lead over his teammate Lewis Hamilton. This was Rosberg’s 14th career win, 6th win of the season, and third in a row, making it the first hat-trick…
Securing a sponsorship deal: Finding out what’s important
Annually for the past three years, the British Racing Drivers Club (BRDC) has invited me to deliver a training course on the topic of sponsorship acquisition. The audience has mainly included drivers from the Club’s Superstar and Rising Star programmes,…
