Inside Formula 1: Business. Lifestyle. Power.
The web age: Formula 1 blogs
Print media is dead. Long live print media! The last 25 years had an immense influence on the media landscape. The traditional newspapers nearly vanished, but in a way, print found a new home online. This month, I will be…
Mercedes Media Day – F1 in Hockenheim – Drift
F1 Penalty Shoot-Out – Drift Challenge with Nico Rosberg, Pascal Wehrlein and Nico Hülkenberg Who goals with a power drift? Fun, football and action with MERCEDES AMG PETRONAS Formula 1™ Team driver Nico Rosberg and his colleagues Nico Hülkenberg and…
My Fantasy F1 Team: Simon Pavitt
Simon Pavitt is the Marketing Director of Manor Racing, the Formula 1 team with a start-up mentality and an upstart ambition. Manor Racing are here to prove that a challenger team can dare and thrive at the pinnacle of motorsport. Simon…
Circuit Preview 2016 – Great Britain
The next race of the Formula 1 World Championship is a very special one for the MERCEDES AMG PETRONAS Formula One™ Team, with the team`s factory located only a 10 minute drive away. Nico Rosberg: “It is a very emotional…
Why we should be worried
Brian has been a solid regular contributor at the Paddock magazine since 2013, and his “Money, Egos & Speed” columns are always very well-received by our readers. This time we’ve decided to put the spotlight on Brian himself, so we…
Media Day – Hockenheimring – Footage
Ready for Hockenheim! During an F1 Media Preview at the Hockenheimring, MERCEDES AMG PETRONAS Formula 1™ Team driver Nico Rosberg and his colleagues Nico Hülkenberg and Pascal Wehrlein joined a powerful line-up of historic racing machinery to mark the 90th…
A refreshing start
At the Canadian Grand Prix of 2016, Formula One Group introduced their most exciting sponsor of recent times. Heineken, one of the worlds largest advertisers and the world’s best-selling beer, promises big things in terms of activation and fan engagement.…
Brembo Brake Facts 09 – Austria
The hardest braking point on the Red Bull Ring lies just ahead of turn 2. The driver has to brake down hard, decelerating by 249 km/h over just 146 metres. 2,116 kW of power are released in the process. Up…
Making sure your guests enjoy the Monaco GP
Shane Heminway is the Founder/CEO of Monaco Star Events and US Star Events, based in between Monaco and Austin for almost 30 years, providing Formula 1 race viewing, packages and experiences with unparalleled local knowledge, customer service and attention to…
The virtuosi
By Elina T. Htun | The Houston Exotic Auto Festival and Luxury Lifestyle expo – exhibit and competition, sponsored by prestigious exhibitors – is a new event format that offers an opportunity to meet with the high-performance car dealerships and…
Sauber’s blunders
After the demise of BMW at the end of 2009, Sauber faced an uphill battle for survival. But the team management, then led by founder Peter Sauber, were not only able to rescue the outfit, but also convert it into…
Circuit Preview 2016 – Austria
MERCEDES AMG PETRONAS Formula One™ Team driver Nico Rosberg is looking forward to the Spielberg circuit where he won the last two years running. Together with Andrew Shovlin – Chief Race Engineer – they discuss the key characteristics of the…
